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Marketing Coordinator
Marketing CoordinatorAramark • Macon, GA, US
Marketing Coordinator

Marketing Coordinator

Aramark • Macon, GA, US
30+ days ago
Job type
  • Full-time
Job description

Marketing Coordinator

The Marketing Coordinator supports Aramark's mission by executing strategic marketing initiatives that drive customer engagement, brand awareness, and revenue growth. This role plays a critical part in promoting dining programs, events, and campaigns across various platforms, while ensuring brand consistency and operational excellence.

Job Responsibilities

  • Assist in the planning, execution, and tracking of local marketing campaigns, events, and product launches.
  • Coordinate promotional activities across dining locations, retail outlets, and digital platforms.
  • Leverage tools like Meal Plan Analytics, VOC feedback, and sales data to measure campaign effectiveness.
  • Design and distribute marketing materials (posters, flyers, digital screens, emails, social media content).
  • Manage digital signage and maintain consistent branding across all channels.
  • Collaborate with graphic designers and vendors to support print and digital marketing needs.
  • Organize and execute campus events, tabling sessions, and student engagement initiatives.
  • Manage a team of marketing interns or peer-to-peer ambassadors when applicable.
  • Partner with campus organizations and departments to increase program visibility.
  • Conduct surveys, focus groups, and competitive analysis to gather customer insights.
  • Track and report marketing performance metrics, including campaign ROI and student feedback.
  • Support business development efforts through customized presentations and client-ready reports.
  • Build relationships with university or business partners to align marketing goals with client priorities.
  • Collaborate with culinary, operations, and sustainability teams to showcase programs.
  • Attend team meetings and contribute creative ideas that align with Aramark's strategic goals.

Qualifications

  • Excellent written and verbal communication skills.
  • Strong organizational, time management, and multitasking abilities.
  • Proficient in Microsoft Office Suite; Adobe Creative Suite and Canva a plus.
  • Social media management experience (Instagram, Facebook, TikTok).
  • Data-driven with an eye for design and branding.
  • Education
  • About Aramark
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Marketing Coordinator • Macon, GA, US

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