Marketing Director (UK)

Overview

EMPIRE is a premier and dynamic music company that prides itself on the development and support of independent artists. We are a rapidly growing firm that has been making waves in the music industry, with an extensive portfolio that spans multiple genres and reaches audiences worldwide. We have become the largest independent record label in the U.S., with a significant global presence covering Africa, Asia, Europe, Australia, and North and South America. We keep ourselves busy with a large range of music-related services from original content and marketing to distribution and recordings. Our commitment to artistic creativity, innovation, and progressive business solutions forms the foundation of our corporate culture. We believe in fostering talent, not just in our artists but also within our professional teams. As we continue to expand, we invite you to join us on this exciting journey.

The Role Remix : EMPIRE is looking for a Marketing Director to join the team in our London office. This role will dually report into the MD, Europe and SVP, International Marketing and will lead the marketing team in the UK, create and oversee release plans, initiate strategies and creative direction, and be at the very heart of artist campaigns. You will be responsible for identifying creative opportunities, collaborate and liaise with management teams, while building connections with the artists’ fans. The role will also be to lead EMPIRE’s UK marketing and curation strategies, framing the company’s position at the center of music discovery and breaking artists to drive long-term cultural and commercial growth.

Responsibilities

• Plan, direct, organize, and execute comprehensive domestic and incoming international artist marketing campaigns in the UK, focusing on local and global audience engagement and growth.
• Oversee the creation of domestic rollouts, including the origination of narratives, content, all creative and visual assets.
• Set ambitious goals for campaigns, and understand milestones; be prepared to pivot when necessary.
• Direct and supervise creative to support the music and message; storytelling must be at the heart of campaigns.
• Oversee and mentor other members of the marketing team, ensuring a common approach and high standard.
• Communicate campaign goals effectively throughout the UK team and across the global company.
• Create domestic campaigns with a view to exporting them effectively, recognizing routes to internationalise the story or ideas.
• Create and manage complex timelines for releases / campaigns for domestic releases.
• Plan artist visits to the market and marketing assets for international releases and ensure they are worthwhile and productive.
• Collaborate with and drive marketing efforts across all departments, including digital advertising, A&R, social, PR, CRM, Radio, and the wider international team.
• Prepare and manage domestic marketing rollouts and budgets for all domestic and incoming international campaigns, often with core team members / department heads, to allocate project totals accordingly.
• Hire and manage relationships with 3rd party vendors for both international and domestic campaigns (PR, Radio and TV pluggers, experiential marketing). Assess the impact of external marketing partnerships.
• Support other teams in platform outreach and relationship management.
• Provide marketing drivers and relevant campaign updates for the Commerce team.
• Develop and coordinate the creation of videos, artwork and other visual content.
• Develop innovative campaigns that engage fans using pre-existing social platforms and new technologies and trends.
• Manage the conception, communication and execution of consumer products and other marketing strategies.
• Identify artist needs and ensure approaches and solutions are linked to artist objectives.
• Maintain robust cultural and global awareness, understanding trends and fan behaviours.

Reporting

Strategy

Key Notes For Success

Other

The base pay actually offered will take into account internal equity and also may vary depending on the market location, job-related knowledge, skills, and experience among other factors. The total compensation package for this position may also include other elements dependent on the position offered. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

At EMPIRE, we value diversity and always treat all employees and job applicants based on merit, qualifications, competence, and talent. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

If you are passionate about the music industry, and looking for a challenging role in a fast-paced, innovative environment, apply today. We look forward to hearing from you.

Perks

About EMPIRE

Founded in 2010 by Bay Area native Ghazi, EMPIRE is currently leading through its innovative and progressive approach to the digital music era across its label, distribution and publishing arms. With its focus on early stage artist development, the San Francisco based company has been instrumental in identifying future icons and launching the careers of both Multi-platinum and Grammy Award winning artists. EMPIRE has expanded the team globally across Africa, Europe, Asia, North America, and South America. The company continues to grow by expanding its Publishing division and acquiring other labels to amplify the Dance arm. EMPIRE has disrupted a traditional model by bringing energy, expertise, and acumen to its artists and labels.

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