Performance / Growth Marketing Director

Performance / Growth Marketing Director

Dolls Kill is a global fashion brand that empowers everyone to celebrate their individuality. We currently have over 10 million social media followers including some of the most influential personalities in music, art, pop culture and fashion. We're also backed by strong consumer-focused investors who share in our vision of building one of the world's next great consumer brands.

Our team is growing quickly and we are hiring across many functions. We are looking for team members who are equally passionate about what we do and excited about joining the Dolls Kill crew.

Responsibilities

• Create and optimize campaigns and ads hands on in platforms, including Meta, Google, and Tiktok. Analyze data and take action to drive performance.
• Identify arbitrage opportunities to drive incremental profitable sales through campaign structure, bid strategies, ad format optimization, data enrichment, audience matching and creative testing.
• Assist in developing performance media budgets across channels in order to optimize overall incremental profitable sales.
• Collaborate cross functionally; use well structured data and visualizations to assist the merchandising and creative teams in better understanding our customer, outstanding opportunities, and what drives results in performance channels.
• Assist in improving full funnel reporting and attribution.
• Monitor the DTC landscape for new trends; evaluate, recommend and execute entering new performance marketing channels.
• Support brand marketing activities with thoughtful measurement and data-driven recommendations.

Requirements