Vice President, Marketing

Vice President, Marketing

About the Company

Prominent healthcare company

Industry

Hospital & Health Care

Type

Privately Held

About the Role

The Company is in search of a strategic and data-driven Vice President of Marketing to lead and scale its marketing function. The successful candidate will be instrumental in building brand awareness, driving customer acquisition, and enhancing engagement across digital channels. This pivotal role demands a professional with a blend of creative vision and analytical rigor, and a proven track record in leading high-impact marketing strategies, particularly in healthcare, digital health, or a similarly regulated consumer-facing industry. Key responsibilities include managing a team of marketing professionals, identifying and leading marketing initiatives, creating and executing marketing strategies, and tracking the effectiveness of all marketing activities. Applicants for the Vice President of Marketing position at the company must have a Bachelor's degree and a minimum of 8 years' of experience in marketing, with a specific requirement for healthcare or telehealth experience. The role also necessitates experience in managing direct reports, strong leadership, communication, and influencing skills, as well as proven management abilities. The ideal candidate will be adept at identifying markets and opportunities, collecting and testing information to understand customer needs, and developing content and training programs for internal awareness and education on products. SEO experience is also a key requirement for this role.

Travel Percent

Less than 10%

Functions

• Marketing