Vice President of Marketing, B2SMB Growth & Product Marketing

Vice President of Marketing, B2SMB Growth & Product Marketing

About the Company

Innovative provider of restaurant delivery services

Industry

Information Technology and Services

Type

Privately Held

Employees

51-200

About the Role

The Company is seeking a VP of Marketing with a focus on B2B growth and product marketing. The successful candidate will be responsible for leading the strategic development and execution of marketing initiatives that drive growth, product adoption, and pipeline generation for the B2B platform. This role requires a marketing architect who can transform validated product-market fit into market-leading dominance, with a strong emphasis on connecting the B2B and B2C sides of the marketplace. The VP of Marketing will own the marketing performance and ROI, collaborate with cross-functional teams to align messaging and positioning, and ensure a unified go-to-market strategy. Hands-on skills in marketing tools and a deep understanding of revenue metrics are essential, as is the ability to lead and mentor a demand generation team. Candidates for this role at the company should have 8-10 years' of experience in B2B SaaS or marketplace marketing, with a proven track record in growth and product marketing. Experience in low-tech SMB markets, particularly in the restaurant, retail, or services sectors, is a must. The ideal candidate will have a background in hypergrowth or startup environments and be familiar with modern data stacks. Success in this position will be measured by the ability to audit and architect the marketing funnel, deliver a growth blueprint, and drive significant ARR and user growth within the first year. The role demands a leader with a strong focus on strategic thinking, problem-solving, and a passion for continuous improvement.

Hiring Manager Title

CEO

Travel Percent

Less than 10%

Functions

• Marketing
• Product Marketing