Director of Sales & Marketing

ESSENTIAL FUNCTIONS

• Develop sales goals and strategies and ensure alignment with the brand business strategy.
• Professional and consistent supervision, guidance, coaching, support, resource, monitoring, measuring and fine-tuning of other sales associates per designated and signed job descriptions.

Ensure each sales associate achieves their individual sales budgets and goals.

• Execute the sales strategy and ensure individual booking goals are met for both self and staff.
• Coach leaders of revenue generating departments in developing effective revenue strategies and setting aggressive goals that will drive the property's financial performance.
• Ensure the development of a strategic account plan for the demand generators in the market.
• Ensure focus is on proactive selling and reactive selling with individual and group goals.
• Determine and develop marketing communication activities, in conjunction with Regional Marketing Communications.
• Provide customer intelligence in evaluating the market and economic trends that may lead to changes in sales strategy to meet or exceed customer expectations.
• Develop strong partnerships with local organizations to further increase brand / product awareness.
• Review the STAR report, competitive shopping reports and uses other resources to maintain an awareness of the hotel's market position.
• Research competitor's sales team strategies to identify ways to grow occupancy and RevPAR and increase market share.
• Attend sales strategy meetings to provide input on weekly and overall sales strategy.
• Suggest innovative marketing ideas and proactively develop deployment strategies to continue to grow market share. Serve as the sales contact for the General Manager, property leadership team, Regional Sales leaders and current and future guests.
• Serve as hotel authority on sales processes and sales contracts.
• Develop strong community and public relations by ensuring property participation in local, regional and national trade shows and client events.
• Participate in sales calls with members of the Sales and Marketing team to acquire new business and / or close on business.
• Identify public relations opportunities and coordinate activities to augment the overall marketing communication strategy.
• Support the General Manager by coordinating crisis communications.
• Work with Human Resources, Engineering and Loss Prevention to ensure compliance with local, state and federal regulations and / or union requirements.
• Execute and supports Customer Service Standards and hotel's Brand Standards.
• Execute and support the operational aspects of business booked (e.g., generating proposal, writing contract, customer correspondence).
• Execute exemplary customer service to drive customer satisfaction and loyalty by assisting the customer and ensuring their satisfaction before and during their program / event.
• Perform other duties, as assigned, to meet business needs.

SPECIFIC JOB KNOWLEDGE, SKILLS AND ABILITIES :

• Excellent written and verbal communication and interpersonal skills
• Strong analytical skills relative to impact on hotel revenues
• Highly responsible, reliable, and ethical
• Well organized and detail-oriented
• Strong understanding of revenue management principles.
• Ability to multi-task
• Proficiency in Microsoft Office applications
• Previous experience as a Director of Sales required (preferred hospitality industry)
• Ability to travel as needed
• Must have a valid driver’s license and be able to operate a vehicle to meet with clients.

PHYSICAL DEMANDS :

While performing the duties of this job, the employee will be required to sit for long periods of time; using hands and fingers repetitively;

view computer screens for long periods of time; use office equipment, including a telephone; reach with hands and arms; and stoop, kneel or crouch and frequently required to walk, climb stairs, talk and hear.

May be required to regularly lift and / or move up to 10 pounds, frequently lift and / or move up to 25 pounds, and occasionally lift and / or move up to 50 pounds.

• Must be capable of effectively using close vision, distance vision, and color vision.
• Able to operate in mentally and physically stressful situations

QUALIFICATIONS :

• Previous experience as a DOS or Sales Manager in the hotel industry is a plus
• High school education is required. College education is preferred.
• Must have prior experience in Sales Manager or Supervisor role.
• Must be able to effectively lead and motivate a team.
23 days ago