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Marketing Lead
YoklyYoungstown, OH, US4 days ago
Job type
- Full-time
Job descriptionLaunch and oversee LinkedIn sequences and GoHighLevel automations Maintain organized UTMs, campaign taxonomy & tracking Ensure seamless lead handoff into our in-house app / CRM Lead creative briefs and SLAs with Design (social posts, reels, carousels, landing page blocks) Review assets to ensure message-market fit, brand consistency, and compliance Uphold our brand pillars, style, and voice Create campaign proposals (goals, audience, offers, creative brief, budget) Produce regular performance reports with insights and next-step recommendations Run A / B tests (hooks, offers, landing pages, sequences) Capture learnings and build playbooks for continuous improvement Work closely with Operations, Sales, and Client Success to ensure clean handoffs, data integrity, and feedback loops Be a communicator of wins, challenges, and insights A steady cadence of qualified discovery calls (SQLs) delivered to Sales. Efficient CPSQL , healthy reply rates (LinkedIn / email), strong landing-page conversion, and clean campaign attribution. Clear proposals before launch and clear reports after launch. 3-6 years in B2B / SaaS / performance marketing roles Direct experience managing LinkedIn outreach, email funnels, landing pages, automation (GoHighLevel or similar) Proven track record in multi-channel campaigns & attribution Strong skills in brief-writing, creative review, and campaign processes Analytical mindset + comfort with data, dashboards, UTM tracking Excellent communication skills (English + Filipino) Ability to collaborate across teams & fast-paced environment Fintech / payments or SaaS experience; familiarity with compliance-sensitive marketing. Landing-page experimentation and funnel analytics depth. Saturday & Sunday Off : Reserved for rest and personal pursuits PTO Conversion to Cash : Flexibility for when you need it most 13th Month Pay : Way of expressing gratitude for your hard work on holiday season
Role Overview
Own the end-to-end marketing campaigns enginestrategy, creative requests, execution, measurement, and iterationto generate quality discovery calls for Sales. You'll lead a two-person pod, coordinate with the Design team for social / video / reels / landing assets, and ensure rigorous attribution and reporting via in-house platform.
What You'll Do
Strategy & Planning
- Design and manage multi-channel campaigns (LinkedIn outreach + ads, email funnels & nurture, landing pages, partnerships)
- Define ICPs, offers, messaging maps, and experiment / test hypotheses
Execution & Systems
Creative Collaboration
Proposals & Reporting
Optimization & Learning
Cross-Team Collaboration
Key Outcomes
Tools You May Use
LinkedHelper, GoHighLevel, In-house app (CRM / attribution / reporting), ChatGPT, 3CX, Basecamp, Google Workspace, Canva, Adobe Creative Cloud, and others as needed.
Qualifications
Nice to Have
What We Offer
Fully Work-from-Home Setup
Health & Security (HMO Coverage)
Work-Life Balance & Leave Privileges
Additional Benefits :
Apply : Send your resume plus a brief note on a campaign you ownedyour objective, offer, channels, and results.
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Marketing Lead • Youngstown, OH, US
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