Marketing Coordinator Job at Dan Vos Construction Company Inc. in Lansing

Overview

POSITION SUMMARY The Marketing Coordinator supports business development and brand initiatives by executing marketing, communications, and proposal activities. This role requires an organized, detail-oriented team player who can manage multiple projects while ensuring consistent, professional messaging and visual identity across all platforms. This is a full-time, in-person position based at our Ada office.

Essential Duties and Responsibilities

Coordinate marketing communications, including public relations, events, press releases, advertising activities, and media buys.

Develop and manage marketing assets (advertisements, presentations, promotional items, collateral, trade show materials, newsletters, website, and social media content), leveraging AI-assisted tools for design, copywriting, and campaign optimization where appropriate.

Ensure brand and logo consistency across all platforms and oversee relationships with independent vendors (e.g., printers, photographers, designers) to maintain quality and brand standards.

Prepare and support sales presentations, proposals, and RFP / RFQ documentation in collaboration with project managers and leadership.

Manage project photography sessions, including scheduling, site access, shot lists, and safety coordination.

Plan and execute business development activities, including trade shows, community events, and educational seminars.

Research market trends, competitors, and industry opportunities to inform marketing strategies.

Manage and report on monthly analytics for website traffic, digital campaigns, and social media performance.

Compile and maintain status reports on current and planned marketing activity.

Investigate and coordinate company involvement in community projects and associations as directed by management.

Support internal communications, including drafting newsletters, employee announcements, and intranet / HR content.

Maintain and update marketing databases, CRM records, and contact lists to ensure accurate and accessible information.

Maintain a presence within the community through membership and participation in local advertising, marketing, and industry associations.

Employment Qualifications

Education : BA / BS Degree in Marketing, Communications, or related field.

Experience : 5+ years of marketing / communications experience preferred; construction, architecture, or professional services industry experience a plus.

Knowledge, Skills, & Abilities

Work effectively within a collaborative, team-oriented environment.

Develop and manage social media content to strengthen brand awareness.

Write clear, compelling website copy, press releases, and proposal narratives.

Apply knowledge of local media / client landscapes, advertising practices, and digital marketing tools.

Demonstrate proficiency in Adobe Creative Suite, WordPress, Microsoft Office Suite, CRM software, and social media platforms.

Familiarity with AI-powered marketing and design tools (e.g., content generation, analytics, SEO, image editing) and ability to evaluate their effectiveness.

Develop and maintain databases, spreadsheets, and CRM tools to support marketing operations.

Contribute to RFP / RFQ processes, including client interviews and proposal preparation.

Strong written and verbal communication skills with attention to detail and brand voice.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

Use hands, arms, and fingers to reach and pick up marketing materials.

Finger dexterity to complete paperwork and utilize keyboard / mouse.

Lift and / or move up to 30 pounds.

Specific vision abilities include close vision and color vision.

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

Primarily a standard office environment. May occasionally be exposed to active construction sites and varying weather conditions during site visits or project inspections.

Noise levels can range from moderate to loud, depending on the work location.

Equal Opportunity Employer, including disabled and veterans.

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