Marketing Specialist Job at Colliers Engineering & Design in Lansing

Overview

Colliers Engineering & Design is seeking a motivated and detail-oriented Marketing Specialist to join our growing team. This role is ideal for someone who thrives in a collaborative, deadline‑driven environment and brings creativity, organization, and initiative. As a Marketing Coordinator, you will play a key role in supporting the development of proposals and qualifications packages and marketing materials that tell our story, strengthen our brand, and win new work.

Responsibilities

• Lead development and execution of complex proposals, qualifications, and presentations for high-priority pursuits.
• Conduct market intelligence research and competitive analysis to help inform go / no-go decisions and win strategies.
• Participate as needed in business development strategies, differentiated value propositions, and client relationship initiatives.
• Lead creation and continuous improvement of marketing collateral including resumes, project sheets, case studies, qualifications, and award submissions.
• Develop compelling, client-focused content that demonstrates deep understanding of client needs and technical solutions.
• Enforce brand standards across all materials, ensuring consistency in voice and visual identity.
• Leverage strong knowledge of the organization’s specialty areas to create targeted, strategic messaging and marketing materials.
• Serve as a strategic resource and asset to project teams, providing marketing expertise and guidance.
• Drive process improvements to enhance proposal quality, efficiency, and win rates.
• Share knowledge generously and mentor junior marketing staff and technical personnel as required.
• Lead or contribute to corporate and client-facing events, conferences, and industry networking activities as required.
• Maintain integrity of CRM system (e.g., Unanet), ensuring accurate tracking of pursuits and business intelligence.
• Generate insights from marketing data to measure effectiveness and inform strategic planning.

Qualifications

What We Offer

At Colliers Engineering & Design, our people are our most important resource. That’s why we are committed to providing all our employees with a safe, comfortable work environment, potential for career advancement, and the ability to impact society through their projects as well as company sponsored activities.

This dedication begins with supporting a work life balance through a generous compensation package that includes company‑paid medical, dental, and vision coverage; paid pregnancy disability leave; short‑ and long‑term disability insurance; life insurance; a company‑matched 401(k) / Roth; paid time off that includes parental and military leave; employee referral and professional license bonuses and a straight time policy that compensates exempt employees for billable hours worked in excess of 40 billable hours within a work week.

We have also created an internal culture that provides the resources and technology needed to encourage personal and professional growth opportunities through reimbursement for education; a free in‑house resource for hundreds of educational and self‑enrichment courses; mentorship program; wellness program; Women’s Organization and ongoing philanthropic opportunities.

Apply today to learn how you can join our team of professionals, so we can help you accelerate your success!

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