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Full-Picture Thinker! Chief People Officer at Wilbur Labs About VacationRenter
VacationRenter is the fastest-growing vacation rental search engine. We love vacation rentals, but not how time-consuming and complex it can be to find the right one. So we reimagined a better way. We eliminated the need to search across several different sites and scroll through pages of irrelevant results just to find the perfect home away from home. We bring all the lodging options from the leading travel sites together in one place and showcase only the best results for each traveler.
VacationRenter was founded in 2018 and by 2020 had already driven over $1 billion in gross bookings, making us not only one of the fastest-growing websites across any industry but also the fastest-growing travel company, ever. Due to this strong growth, VacationRenter was named to SimilarWeb's 100 fast-growing websites of 2020 and 2024.
VacationRenter was born inside Wilbur Labs, a Miami-based startup studio. Founded by ex-Googlers, VacationRenter combines an intuitive user experience with data-driven automation to help travelers find the perfect vacation rental.
About This Role
We are looking for a highly motivated, detail-oriented Sr. Growth Marketer - SEM to help optimize and scale our paid search strategy across Google and Bing. In this role, you’ll expand, manage, and optimize SEM campaigns, collaborate across Product, SEO, and BI departments, and use analytics to drive sustained, profitable growth. The ideal candidate will have deep experience in paid search, a strong analytical mindset to collect and analyze data and identify trends to help achieve maximum growth in paid search campaigns within a target ROI.
The candidate will be well-versed in online customer acquisition. This is the perfect role for someone with proven experience and success managing paid search campaigns.
This is a full-time position, based in Dallas.
Role & Responsibilities :
Manage the existing accounts, including campaign, ad group, keyword, and ad creative creation and optimization
Execute a performance-driven marketing strategy across domestic and international markets in English and other languages
Create, track, analyze, and optimize paid search campaigns in Google Ads and Bing Ads
Proactively look for efficient ways to grow traffic and revenue across paid search campaigns
Collect and analyze data from search engines and internal sources, identify trends in order to achieve maximum ROI in paid search campaigns
Run A / B and multivariate tests to improve conversion rates and performance
Assist in identifying potential new markets and launching relevant local paid search campaigns
Partner with Product and Engineering to execute tests around landing page optimization to increase conversion rate and maximize quality score
Minimum Qualifications :
BA / BS degree or equivalent practical experience
5+ years of search engine marketing experience (Google, Bing)
Previous experience using bulk management tools such as Google Ads Editor and Microsoft Advertising Editor
Expert in leveraging platform-specific bidding tools (Google Smart Bidding, Kenshoo, etc.)
Strong proficiency in spreadsheets (vlookups, pivot tables, etc.)
Strong analytical skills and enthusiasm for data-driven marketing, including experience with Google Analytics, Mixpanel, or other analytics platforms
Strong attention to detail and highly adaptable
Self-starter who will thrive in an ambiguous startup environment
Preferred Qualifications & Prior Experience :
Prior startup experience working at an early-stage company
Background in the travel industry
Demonstrated experience creating and optimizing successful marketing campaigns
Prior experience working on search experience products
Experience with marketing attribution modeling
Complex advertising account management experience
Competitive salary + equity
100% company-paid health benefits for base plan coverage, with the option to upgrade to higher-tier plans
401(k) with company match
Annual wellness stipend (gym + other wellness activities)
Monthly house cleaning stipend
Annual travel allowance
Monthly cell phone & internet usage stipend
Charity donation company match
Employee referral bonus
Team offsites / activities
Seniority level Seniority level Mid-Senior level
Employment type Employment type Full-time
Job function Job function Marketing
Industries Internet Marketplace Platforms, Marketing Services, and Travel Arrangements
Referrals increase your chances of interviewing at VacationRenter by 2x
Inferred from the description for this job Medical insurance
Vision insurance
401(k)
Paid maternity leave
Paid paternity leave
Disability insurance
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Growth Marketer • Dallas, TX, United States