Senior Brand Manager

The Senior Brand Manager is tasked with leading and executing comprehensive marketing strategies across multiple channels, including digital marketing, social media, and strategic partnerships. This role requires a strategic mindset to manage various aspects of marketing campaigns, from conceptualization and planning through execution and analysis. The Senior Brand Manager will be responsible for collaborating with the business development team and executive leadership to consistently drive revenue growth and brand awareness. The successful candidate will foster and enhance the Plum Creek Recovery Ranch brand through strategic referral partnerships, as well as effective digital, email, and integrated marketing campaigns.

Requirements

Essential Duties :

• Design and implement quarterly integrated, multichannel marketing campaigns to boost brand awareness, engagement, and customer acquisition.
• Utilize competitive analytics, market insights, and consumer trends to refine brand positioning, messaging, and creative outputs.
• Manage and optimize all aspects of digital marketing to meet and exceed budgetary goals.
• Develop and refine marketing automation strategies to engage leads throughout the patient journey, ensuring our brands remain top of mind.
• Monitor and report on email marketing performance, fostering a culture of continuous improvement and learning.
• Act as the primary liaison between divisional leadership and the marketing department, ensuring alignment and efficient communication.
• Oversee the project management of website and landing page development, timely updates, and production of marketing collateral.
• Collaborate closely with other marketing team members and third-party vendors to ensure all digital campaigns are optimized for search engines, content and social media.
• Responsible for fostering and nurturing key strategic partnerships on a national scale, including but not limited to Employee Assistance Programs (EAP), Department of Veterans Affairs (VA), and First Responders Organizations.
• Collaborate and with business development team to design and implement effective referral relations strategies that drive revenue growth and brand recognition.
• Regularly analyze the performance across various media channels, making data-driven decisions to optimize strategies and improve cost-per-acquisition (CPA). Prepare and present quarterly marketing business reviews that highlight key results, actionable insights, and recommendations for future marketing strategies.

Job Requirements

Knowledge Skills and Abilities :

Education & Experience

Skills & Competencies

Physical Requirements / Environmental Conditions

Perform the following with or without reasonable accommodations :

Benefits

Full-time employees only are eligible on the 1st day of the month following 30 days of employment​

Medical / Dental / Vision

Life Insurance / AD&O

Short and Long-term Disability

401(k} Retirement plan

Generous PTO offering