Brand & Analytics Senior Product Manager (Hybrid)

Brand & Analytics Senior Product Manager (Hybrid)

Brand & Analytics Senior Product Manager (Hybrid)

Product Management at Weedmaps is responsible for defining the vision, strategy, and roadmap in order to realize our mission of being the hub for all things cannabis. As a Product Manager focused on brands and analytics, you will own and maintain our evolving brands business; creating product requirements, partnering with our revenue teams, coordinating with technical teams, design teams and other stakeholders to develop and design end to end experiences. You will monitor and react to customer and consumer needs and feedback, constantly improving and expanding the brands and analytics ecosystems.

Additionally, you should have a proven ability to build relationships and influence across the organization at all levels, as well as superior communication and presentation skills.

The impact you'll make :

• Develop and mature brands experience, with a focus on B2B analytics overall.
• Ensure the brand's offering and experience is cohesive with the Weedmaps ecosystem overall; providing value to brand clients, consumer users, and retail clients.
• Define and measure OKRs; translate objectives into a logically sequenced and optimized product roadmap
• Maintain and prioritize a product roadmap and backlog and ensure that new features and enhancements are validated and clearly specified.
• Lead a cross-functional team to ensure we implement the product vision efficiently.
• Monitor adoption, usage and revenue impact of new products and features and report on release impact as necessary.
• Collaborate with product, program and engineering leaders across the organization to guide the platform roadmap pinpointing new requirements, features, and policies.
• Oversee enterprise-level product planning including identifying new opportunities as well as incorporating a rolling roadmap of business projects and technology initiatives.
• Write complete and detail-oriented product requirements documents and ensure clear communication of those requirements to the business, design, usability and development teams.
• Engage with customers through a variety of channels and serve as the voice of the customer internally.
• Strive to deliver high-quality technology products / services in a very high growth environment where priorities and structures shift rapidly.

What you've accomplished :

The base pay range for this position is $153,750.00 - $168,100.00 per year.

The benefits for full-time, regular employees include :

Why Work at Weedmaps?