Marketing Strategist
Job Title : Marketing Strategist
Company : Elevation Academy
Location : Chicago, IL
About Elevation Academy :
Elevation Academy is a premier coaching company dedicated to empowering individuals to reach their full potential. We specialize in personal development, career advancement, and leadership training, offering innovative programs designed to elevate lives and careers.
Job Description :
Elevation Academy is seeking a dynamic and experienced Marketing Strategist to join our team. As a Marketing Strategist, you will play a pivotal role in driving our company's growth by developing and executing comprehensive marketing strategies that align with our brand objectives and resonate with our target audience.
Key Responsibilities :
Brand Positioning and Messaging : Define and refine our brand positioning, messaging, and value propositions to differentiate Elevation Academy in the market.
Ensure consistent communication of our brand identity across all marketing channels.
Digital Marketing Campaigns : Conceptualize, plan, and execute multi-channel digital marketing campaigns to increase brand awareness, generate leads, and drive conversions.
Utilize a data-driven approach to optimize campaign performance and ROI.
Content Marketing : Oversee the creation and distribution of high-quality content across various platforms, including blog posts, social media, email newsletters, and video content.
Develop content strategies that engage our target audience and establish Elevation Academy as a thought leader in the coaching industry.
Market Research and Analysis : Conduct market research, competitor analysis, and customer insights to identify trends, opportunities, and potential areas for growth.
Use data-driven insights to inform marketing strategies and decision-making.
- Partnerships and Collaborations : Identify and foster strategic partnerships and collaborations with influencers, organizations, and other stakeholders to expand our reach and drive customer acquisition.
- Performance Tracking and Reporting : Monitor and analyze key marketing metrics and KPIs to evaluate the effectiveness of marketing initiatives.
Provide regular reporting and insights to senior management to inform strategic decision-making.
Qualifications :
- Strong understanding of digital marketing channels, including SEO, SEM, social media, email marketing, and content marketing.
- Excellent analytical skills and proficiency in data analysis tools to track and measure campaign performance.
- Creative thinker with a strategic mindset and the ability to translate ideas into actionable plans.
- Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams.
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