Principal Product Manager, Ideal Customer Profile (Mailchimp)

Principal Product Manager For Professional Services

Mailchimp is a leading marketing automation platform, empowering millions of small businesses to grow through smarter marketing and customer engagement. Now, as part of Intuit, were building the next generation of connected tools that help small business owners thrive wherever they are. Professional services businesses from consultants and agencies to financial, legal, and creative firms make up one of the fastest-growing and most underserved segments in the Mailchimp ecosystem. They rely on relationships, reputation, and retention and we see an enormous opportunity to transform how they attract, engage, and serve clients through smarter, AI-powered marketing solutions. Were looking for a Principal Product Manager to lead the vision, strategy, and execution for the Professional Services ICP (Ideal Customer Profile). Youll define how Mailchimp becomes the must-have growth platform for service-based businesses, unlocking new ways to build client pipelines, drive repeat work, and deepen customer loyalty.

Responsibilities

As our Principal PM for Professional Services, you'll :

• Set a bold ICP vision Define the long-term product strategy for Professional Services, grounded in deep customer insights and competitive differentiation.
• Shape the ICP roadmap Build end-to-end plans that expand Mailchimp's value for service-based businesses, from lead capture and onboarding to client engagement and retention.
• Deeply understand professional services customers Partner with research, analytics, and GTM teams to uncover pain points, prioritize high-impact opportunities, and validate solutions.
• Drive seamless integration Ensure Mailchimp's services ICP connects smoothly with the broader Intuit ecosystem (QuickBooks, marketing, commerce, financial tools), as well as third-party tools common in professional services workflows.
• Leverage AI for growth Apply AI / ML to help service-based businesses find, win, and retain clients with less effort from automated lead nurturing to personalized engagement at scale.
• Deliver with excellence Collaborate closely with engineering, design, and data to ship high-quality features. Define measurable success metrics and continuously optimize.
• Influence and evangelize Represent the Professional Services ICP strategy across Intuit, influencing senior leaders and aligning cross-functional teams on priorities.
• Mentor and grow talent Support the development of other PMs by sharing expertise in ICP strategy, customer-driven product development, and AI adoption.

Qualifications

7+ years of product management experience, with deep expertise in B2B SaaS, marketing, or service-oriented platforms. Strong understanding of the professional services landscape, spanning consulting, creative, financial, legal, and other client-based sectors. Proven track record of building products that deliver measurable business outcomes for SMBs or service providers. Strategic and analytical mindset, with experience in metrics-driven product development and experimentation (A / B testing, cohort analysis, KPI tracking). Hands-on experience with AI / ML applications, especially in marketing or workflow automation, is strongly preferred. Cross-functional fluency, with a history of working closely with engineering, design, data science, GTM, and operations. Excellent communication and storytelling skills, capable of influencing at all levels of the organization. Customer obsession, with a passion for helping small businesses thrive.

Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position will be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs. Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. The expected base pay range for this position is :

Bay Area California : $236,000 - $319,000 New York : $232,500 - $314,500