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Vice President, User Experience Content Strategy Job at Fidelity Corp in Boston

Vice President, User Experience Content Strategy Job at Fidelity Corp in Boston

MediabistroBoston, MA, United States
27 days ago
Job type
  • Full-time
Job description

Overview

Vice President Of User Experience Content Strategy

The User Experience Content team contributes to Fidelity.com, NetBenefits.com, our flagship mobile app, and other digital platforms that help users access and manage workplace benefits. These are among the most heavily trafficked financial services websites and mobile applications in the world. This team's strength lies in its ability to view the experience holistically and connect customers with the right Fidelity products and services.

As Vice President of User Experience Content Strategy, you will be responsible for shaping compelling digital experiences by designing and driving content strategies across Fidelity's digital channels. As a key member of the Creative & Content team, you\'ll lead a group of User Experience Writers and Content Strategists supporting Investing, Trading, and Wealth Planning experiences. Your team will craft intuitive, instructional, and conversational content that empowers customers to plan and invest for their futures. You\'ll ensure that experiences across Fidelity.com and the Fidelity mobile app are customer-centric, clear, and easy to use.

You'll play a pivotal role in leading end-to-end communication strategies, ensuring consistent use of brand voice and tone, driving personalization, and advocating for the thoughtful integration of artificial intelligence. You'll act as a connector between designers, technologists, marketers, and business leaders to foster innovation and deliver best-in-class digital experiences that build customer confidence.

Through clear and persuasive communicationboth verbal and visualyou\'ll present ideas and share the data-driven rationale behind content design decisions. You'll collaborate with Product Area Leads and the Head of User Experience Content to manage prioritization, staffing, and coordinate multiple projects across the company.

Responsibilities

  • Lead and mentor a team of User Experience Writers and Content Strategists supporting Investing, Trading, and Wealth Planning experiences.
  • Shape and drive content strategies across Fidelity\'s digital channels to deliver customer-centric, clear, and easy-to-use experiences.
  • Ensure consistent brand voice and tone, guide personalization, and advocate for thoughtful integration of artificial intelligence.
  • Collaborate with designers, technologists, marketers, and business leaders to foster innovation and deliver best-in-class digital experiences.
  • Oversee end-to-end communication strategies and manage prioritization and staffing across multiple projects.

The Expertise You Bring :

  • 10+ years of progressive leadership in user experience, content strategy, and design with a compelling portfolio to showcase your skills.
  • 5+ years managing a team of 5 or more UX Writers, Content Strategists, or Designers.
  • Experience creating personalized experiences across mobile and web platforms.
  • 5+ years of experience in financial services, financial planning, or wealth management.
  • Proven leadership skills with the ability to think strategically and execute tactically when needed.
  • The Skills You Bring :

  • Deep expertise in content strategy, including communication planning, SEO in the age of AI, UI copywriting, machine learning-driven personalization, and performance measurement.
  • Ability to create, teach, and critique UX flows, sitemaps, priority guides, and content that align with product goals across web, desktop, and mobile platforms.
  • Strong relationship-building skills with the ability to earn trust from peers and executives in a complex, matrixed organization.
  • Collaborative mindset with experience partnering with product managers, engineers, researchers, and designers to brainstorm and develop concepts.
  • Active contributor to the design process, with the ability to lead testing and customer validation efforts.
  • Executive presence and the ability to communicate effectively with both technical and non-technical audiences.
  • Mastery of design thinking and the ability to guide teams in solving the right problems with the right methods.
  • Note : Fidelity will not provide immigration sponsorship for this position.

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    Vice President Strategy • Boston, MA, United States

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