Director of Digital Strategy

Summary

The Director of Digital Strategy will serve as the strategic lead for all paid media marketing efforts — driving measurable growth through SEM, YouTube, Display, and other digital channels. This leader will own the paid media strategy and test-and-learn agenda, manage execution in partnership with our external media agency, and work cross-functionally with Brand Marketing, Creative, and Finance to ensure digital campaigns deliver against business goals.

This role is central to our digital transformation, ensuring that paid media is not only a growth engine for new customer acquisition, but also a key driver of efficiency, scalability, and innovation.

Key Responsibilities

• Paid Media Strategy & Campaign Leadership : Own the strategy for paid media channels including SEM, YouTube, Display, and emerging platforms
• Translate acquisition goals into paid media strategies that deliver measurable passenger and revenue growth
• Partner with external media agency to ensure flawless campaign execution, optimization, and ROI delivery

Testing & Learning

Performance & Reporting

Cross-Functional Leadership

Deputy Leadership

Ideal Candidate Profile

Grand Circle Corporation is an equal opportunity employer.

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