Insight Global is hiring : Marketing / Creative Data Analyst in San Bruno

Insight Global is looking for a Data Analyst to join the Creative Studio for one of our largest Retail clients. In this role you will be driving the Creative Data and Reporting Strategy by collecting data from multiple sources, running a deep analysis, and providing actionable insights for the Creative team to use to optimize. You will build a more automated reporting system, provide key dashboards to creative leaders, and help our businesses optimize their creative campaigns to drive traffic, improve ways of working to increase efficiencies and reduce waste, and improve planning to maximize resources. You will work closely with cross functional partners to develop and implement strategies that improve and enhance the overall customer experience. In this role, new data models and analysis will help determine effectiveness and business impact to a variety of initiatives. The ideal candidate will have strong data and reporting skills, attention to detail, ability to manage and shift priorities as needed, and predictive problem solving skills.

Responsibilities

• Use multiple data sources to build and present weekly, monthly, and quarterly reports and conduct ad hoc deep dives as required, to support key business processes and collaborate with stakeholders in exploring new growth opportunities.
• Own, track, analyze, and build out reporting for key performance indicators (KPIs).
• Translate complex data and methodology into strategic, operationally practical insights.
• Demonstrate strategic and thought leadership in developing new quantitative models using statistical techniques.
• Visualize and synthesize your analytics work appropriately for audiences across the spectrum (executives, marketers, merchandisers, etc.).
• The goal of this role is to assist the marketing / creative teams with strategic growth through analysis on creative campaign focus in relation to return on goals.
• Responsible for tracking, reporting, and analyzing the performance of creative marketing activities, ad-hoc analytic requests, and development / automation of regular reporting.
• Measure resourcing and capacity for each marketing vertical and recommend adjustments to maximize ROI.
• Produce and maintain metrics reports for campaigns activities and creative team to determine effectiveness and business impact to drive optimization.
• Evaluate industry trends, market conditions, and conduct competitive analysis to analyze benchmarks and identify new opportunities.
• Present analysis and strategy recommendations to creative leadership on a regular basis.

The top candidate will be able to excel in a fast-paced environment and have strong data and reporting skills.

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity / affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and / or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal. com. To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy : https : / / insightglobal.com / workforce-privacy-policy / .

Experience in data profiling and solid understanding of data warehousing a plus

o Experience with data visualization tools : Tableau, PowerBI Raw, chart. js, etc.

o Query languages : SQL, Python, SAS, etc.

o Experience with testing tools such as Adobe Test & Target

o Experience with Adobe Analytics and other analytics tools

Experience with Excel, Word, and PowerPoint.

In Summary : In this role you will be driving the Creative Data and Reporting Strategy by collecting data from multiple sources, running a deep analysis, and providing actionable insights for the Creative team to use to optimize . The ideal candidate will have strong data and reporting skills, attention to detail, ability to manage and shift priorities as needed .

En Español : Insight Global está buscando un analista de datos para unirse al estudio creativo para uno de nuestros clientes minoristas más grandes. En este papel trabajará en estrecha colaboración con la estrategia creativa de datos e informes recopilando datos de múltiples fuentes, ejecutando un análisis profundo y proporcionando información viable para que el equipo creativo pueda utilizarla para optimizar. Construirá un sistema de reportes más automatizado, proporcionará paneles clave a los líderes creativos y ayudará a nuestras empresas a optimizar sus campañas creativas para impulsar el tráfico, mejorar las formas de trabajo para aumentar la eficiencia y reducir el desperdicio y mejorar la planificación para maximizar recursos. Trabajará estrechamente con socios interfuncionales para desarrollar e implementar estrategias claves que mejoran y mejoren la experiencia general del cliente. - Demostrar un liderazgo estratégico y de pensamiento en el desarrollo de nuevos modelos cuantitativos utilizando técnicas estadísticas. - Visualizar y sintetizar su trabajo analítico adecuadamente para audiencias a través del espectro (ejecutivos, vendedores, merchandisers, etc.). Los candidatos calificados recibirán consideración para el empleo sin importar su raza, color, etnia, sexo (incluyendo embarazo), orientación sexual, identidad y expresión de género, estado civil, origen nacional, ascendencia, factores genéticos, edad, discapacidad, estatus de veterano protegido, estado militar o miembro del servicio uniformado o cualquier otro estatus u característica protegida por las leyes, reglamentos y ordenanzas aplicables. Si necesita asistencia y / o un alojamiento razonable debido a una discapacidad durante la aplicación o proceso de contratación, envíe una solicitud a HR@insightglobal. com. Para obtener más información sobre cómo recopilamos, mantenemos y procesamos su información, revise la Política de privacidad de Global Insight : https : / / insightglobale.com / workforce-privacy-policy / . Experiencia en almacenamiento de datos y comprensión sólida de los datos además de experiencia técnica dentro de un contexto de 3-5 años de trabajo relevante -Demonstruir que se trata de un sistema de análisis e inteligencia corporativa -Desarrollar conceptos tecnológicos y capacidades para identificar y analizar problemas empresariales; - El candidato adecuado también tendrá experiencia con las siguientes herramientas / programas : o Experiencia en herramienta de visualización de datos : Tableau, PowerBI Raw, chart. js, etc.