Senior Director of Marketing Analytics

A company is looking for a Senior Director of Marketing Analytics to lead brand and digital analytics strategy.

Key Responsibilities

Build and lead the marketing analytics framework, delivering insights that connect brand marketing to pipeline and revenue impact

Measure and report on performance across various brand-led channels, including website and social media

Guide the Next-Gen Search & Discoverability strategy, ensuring visibility across SEO and AI-driven search platforms

Qualifications

12-15+ years of experience in marketing analytics or digital strategy within B2B technology or consulting

Proven expertise in digital and brand analytics, including competitive benchmarking and media impact

Strong track record in building dashboards and integrated performance frameworks using platforms like Salesforce and Tableau

Expertise in AI-driven analytics frameworks, including predictive modeling and Generative Engine Optimization

Strong leadership skills with experience managing agencies and working cross-functionally