Sr. Manager, Programming

Content Promotions & Storytelling Strategist

We are seeking an experienced Content Promotions & Storytelling Strategist to lead the creative development and messaging for global content initiatives and campaigns. This role involves crafting compelling narratives and ensuring clear, cohesive, high-impact messaging across all company-owned and operated channels- including Social, On-Platform, and additional promotional touch-points.

The ideal candidate is an expert storyteller and content strategist with a passion for translating creative programming initiatives into promotional campaigns that drive awareness, engagement, and overall impact. This role requires deep collaboration across Social, Programming Editorial, Press, Talent, and Production teams to bring programming priorities to life in a consistent, audience-centered way.

Your Daily Impact At Peloton

• Lead strategic campaign development for the Content Programming organization, ensuring all major content initiatives are supported with compelling, aligned, and channel-appropriate messaging
• Own storytelling for big content moments, shaping narratives that strengthen audience connection and elevate programming priorities
• Evaluate and identify high-impact initiatives and ensure they are shepherded through the organization with strong promotional support, clear cross-channel throughlines, and optimized execution
• Serve as the in-house expert in content marketing, guiding teams on best practices and ensuring a high bar for clarity, creativity, and brand alignment
• Partner cross-functionally with Programming Editorial, Social, Press, Talent, Production, and other key stakeholders to align messaging, streamline workflows, and deliver cohesive promotional campaigns
• Develop, maintain, and manage messaging frameworks, promotional calendars, and strategic communication plans for global content initiatives
• Collaborate closely with Programming Strategy to understand content priorities, audience insights, and platform opportunities that inform the promotional approach
• Track, measure, and report on campaign performance, translating data into actionable insights and ensuring strategies evolve based on results and audience behaviors
• Champion consistency and connection across channels, ensuring promotional stories resonate across platforms and ladder up to broader brand and programming goals
• Support executive-level communication needs related to programming initiatives, content launches, and cross-organizational updates

You Bring To Peloton

LI-Hybrid

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The base salary range represents the low and high end of the anticipated salary range for this position based at our New York City headquarters. The actual base salary offered for this position will depend on numerous factors including, without limitation, experience and business objectives and if the location for the job changes. Our base salary is just one component of Peloton's competitive total rewards strategy that also includes annual equity awards and an Employee Stock Purchase Plan as well as other region-specific health and welfare benefits.

As an organization, one of our top priorities is to maintain the health and wellbeing for our employees and their family. To achieve this goal, we offer robust and comprehensive benefits including :

Base Salary Range $168,750$207,300 USD