Social Media Assistant

Job Description

Job Title : Social Media Assistant

Location : In-Office (Full-Time) – Rancher Hat Bar

Schedule : Monday-Friday

About Us :

Rancher Hat Bar is more than just a hat store—we're a lifestyle brand that celebrates craftsmanship, authenticity, and Western heritage. We take pride in offering a one-of-a-kind hat bar experience where customers can create personalized, high-quality hats that reflect their individual style. As we grow, we’re looking to expand our digital presence and connect with our community in new and exciting ways.

Position Overview :

We are seeking a passionate, creative, and experienced  Social Media Assistant  to join our team full-time. This is an  in-office position  (Monday-Friday) and requires full dedication to Rancher Hat Bar. We are  not looking for part-time candidates or agencies —this role must be your primary and sole professional focus.

The ideal candidate will have a deep understanding of social media platforms, trends, and strategies, and will be responsible for planning, creating, and executing content that aligns with our brand voice and goals. You’ll play a vital role in shaping our online presence and growing our engaged community.

Key Responsibilities :

• Develop and implement a strategic content calendar across platforms (Instagram, TikTok, Facebook, etc.)
• Create compelling content (photos, videos, stories, Reels) in line with our brand aesthetics
• Monitor analytics and performance metrics to optimize engagement and growth
• Engage with followers and respond to comments, messages, and brand mentions
• Stay current with industry trends, platform updates, and social media best practices
• Collaborate with the in-house team to promote events, launches, and brand initiatives
• Manage social media advertising campaigns as needed

Requirements :

Bonus Skills (not required but nice to have) :

To Apply :

Please submit your resume, a brief cover letter, and a portfolio or examples of past social media work.