Sr. Director, Marketing Operations & Digital Experience

Senior Director Of Marketing Operations & Digital Experience

Reporting to : Chief Marketing Officer, Gordian

Job Summary : The Senior Director of Marketing Operations & Digital Experience will own technology, program management, analytics and website experience for Gordian, and will drive operational clarity, collaboration, and execution across the entire Marketing organization working with Growth Marketing, Product Marketing, Brand, and Communications and extended Gordian teams. This person will lead the systems, tools, and workflows that ensure our Marketing team is focused on the highest-impact work. Responsible for martech, sales & marketing waterfall, program management, campaign planning, budget, digital web experiences, including eCommerce, this role will bring structure to a dynamic and fast-moving team.

Functions within the marketing operations team include program & campaign management, marketing automation & technology, websites and ecommerce operations, budget, database management, analytics and reporting. This role will champion AI tools and processes to drive efficiency.

Responsibilities :

• Lead the implementation, management, and optimization of marketing automation systems, revenue operation systems, ABM systems and CRM integrations.
• Own website experience and eCommerce engine (Gordian.com, RSMeans.com) leveraging user experience best practices, SEO / GEO / AI optimization, enhancing the visitor experience and leveraging strategic product positioning to increase conversions and boost transactions.
• Partnering with finance and sales, develop and update the sales & marketing waterfall. Develop, analyze, and report on key metrics to gauge marketing and sales effectiveness and business impact.
• Drive lead management processes, including lead scoring, segmentation, and nurturing strategies.
• Architect marketing campaigns that customize the value proposition to unique digital buyer journeys and drive growth in targeted verticals rooted in VOC.
• Align sales and marketing teams on campaigns, lead prosecution process, and facilitate seamless execution.
• Manage key marketing systems and tools : Marketo, Qualified, 6Sense, WordPress, Magento, Asana, Canto, ZoomInfo, etc.
• In collaboration with the Data Ops team, own the analytics and reporting to measure marketing program effectiveness in pipeline generation and new business acquisition.
• Own program management to ensure effective campaign and program execution.
• Champion and leverage AI tools and processes to drive efficiency through automated workflows
• Champion customer journey engagement and intent data for effective and efficiency segmentation and messaging
• Own budget development and tracking, including ROMI and ROI of marketing programs.
• Foster organizational talent, team growth and champion the adoption of FBS / process improvement practices within the department.

What You Bring To The Team :

Qualifications :

Fortive Corporation Overview :

Fortive's essential technology makes the world safer and more productive. We accelerate transformation in high-impact fields like workplace safety, build environments, and healthcare.

We are a global industrial technology innovator with a startup spirit. Our forward-looking companies lead the way in healthcare sterilization, industrial safety, predictive maintenance, and other mission-critical solutions. We're a force for progress, working alongside our customers and partners to solve challenges on a global scale, from workplace safety in the most demanding conditions to advanced technologies that help providers focus on exceptional patient care.

We are a diverse team 10,000 strong, united by a dynamic, inclusive culture and energized by limitless learning and growth. We use the proven Fortive Business System (FBS) to accelerate our positive impact.

At Fortive, we believe in you. We believe in your potentialyour ability to learn, grow, and make a difference.

At Fortive, we believe in us. We believe in the power of people working together to solve problems no one could solve alone.

At Fortive, we believe in growth. We're honest about what's working and what isn't, and we never stop improving and innovating.

Fortive : For you, for us, for growth.

About Gordian :

Gordian is the world's leading provider of facility and construction cost data, software and services for all phases of the building lifecycle. A pioneer of Job Order Contracting (JOC), Gordian's offerings also include our proprietary RSMeans data and Sightlines Facility Intelligence solutions. From planning to design, procurement, construction and operations, Gordian's solutions help clients maximize efficiency, optimize cost savings and increase building quality. Gordian is a part of the international business group Fortive, with 26,000 people employed worldwide. We offer an excellent benefits package including medical, dental, vision, life and LTD insurance, HSA, and a 401(k) retirement plan. EOE / AA / M / F / Vets / Disabled.

We Are an Equal Opportunity Employer. Fortive Corporation and all Fortive Companies are proud to be equal opportunity employers. We value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity or expression, or other characteristics protected by law. Fortive and all Fortive Companies are also committed to providing reasonable accommodations for applicants with disabilities. Individuals who need a reasonable accommodation because of a disability for any part of the employment application process, please contact us at applyassistance@fortive.com.

Bonus or Equity : This position is also eligible for bonus as part of the total compensation package.

Pay Range : The salary range for this position (in local currency) is $111,500.00 - $207,100.00