Head of Brand Marketing, eBay Live

This job is with eBay, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community. Please do not contact the recruiter directly.

At eBay, we're more than a global ecommerce leader - we're changing the way the world shops and sells. Our platform empowers millions of buyers and sellers in more than 190 markets around the world. We're committed to pushing boundaries and leaving our mark as we reinvent the future of ecommerce for enthusiasts.

Our customers are our compass, authenticity thrives, bold ideas are welcome, and everyone can bring their unique selves to work - every day. We're in this together, sustaining the future of our customers, our company, and our planet.

Join a team of passionate thinkers, innovators, and dreamers - and help us connect people and build communities to create economic opportunity for all.

About the role :

eBay is seeking an experienced and visionary marketing leader to head

Brand Marketing for eBay Live . This role will shape how eBay shows up in the rapidly evolving

Live Shopping

space, driving both brand presence and business growth across multiple verticals - from

Collectibles to Fashion and more .

What makes this role exciting is the

incredible potential within the Live Shopping market . You'll have the chance to :

Drive significant impact :

Your strategies will directly contribute to eBay's growth and leadership within a high-profile part of our business.

Innovate and experiment :

From testing new paid media channels to piloting unique content formats, you'll have the freedom to define new ways to connect with audiences.

Build and lead a team :

Foster creativity and performance within a dedicated team focused on live shopping success.

Leverage our unique position :

eBay's heritage in collectibles and fashion provides a powerful foundation for expanding into new categories and building a live shopping ecosystem at scale.

What you will accomplish :

Define, grow, and engage audiences

for eBay Live - building strategies to grow customers across categories (channels, tactics, messaging, creative, etc).

Develop and execute integrated marketing campaigns , from awareness through conversion, ensuring a cohesive experience across paid, owned, and earned channels.

Lead a rigorous "test and learn" approach

in paid media, identifying high-performing tactics and scaling them to achieve brand and business objectives.

Craft a compelling brand narrative

for eBay Live, balancing the needs of diverse verticals with eBay's overarching business goals.

Partner cross-functionally

with internal marketing, product, design, research, communications, and category teams to deliver seamless customer experiences.

Use insights and analytics

to measure impact, identify opportunities, and continually refine audience and media strategies.

Cultivate relationships

with creators, influencers, and partners to expand reach and community engagement.

Manage and optimize budgets , ensuring efficient spend and strong ROI across marketing activities.

What you will bring :

10+ years of

brand and / or growth marketing experience , including direct expertise in

live shopping, livestream commerce, or interactive retail platforms .

Demonstrated success in

audience definition, acquisition, and conversion

across multiple verticals.

Proven ability to

develop, test, and scale paid media strategies

that drive measurable business impact.

Strong leadership and team-building skills, with experience guiding

cross-functional teams

in complex, fast-paced environments.

Deep understanding of

consumer behavior in live shopping contexts

and how to engage diverse communities.

Exceptional communicator and collaborator, with the ability to influence stakeholders at all levels.

Do you have passion for innovation, experimentation and the future of commerce? We would love to meet you!

The base pay range for this position is expected in the range below :

$162,000 - $216,300

Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience. The total compensation package for this position may also include other elements, including a target bonus and restricted stock units (as applicable) in addition to a full range of medical, financial, and / or other benefits (including 401(k) eligibility and various paid time off benefits, such as PTO and parental leave). Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

If hired, employees will be in an "at-will position" and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department / team performance, and market factors.

Please see the Talent Privacy Notice for information regarding how eBay handles your personal data collected when you use the eBay Careers website or apply for a job with eBay.

eBay is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, veteran status, and disability, or other legally protected status. If you have a need that requires accommodation, please contact us at talent@ebay.com. We will make every effort to respond to your request for accommodation as soon as possible. View our

accessibility statement

to learn more about eBay's commitment to ensuring digital accessibility for people with disabilities.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

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