CRM & App ManagerDallas Wings • Arlington, TX, United States
CRM & App Manager
Dallas Wings • Arlington, TX, United States
30+ days ago
Job type
- Full-time
Job description
This position reports to: Chief Marketing Officer
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
Job Purpose: The CRM & App Manager is responsible for developing, managing, and executing all CRM and mobile app marketing initiatives for the Dallas Wings. This role oversees audience segmentation, customer journey design, and content strategy across all 1:1 communications, managing the app & CRM platforms. The position requires deep expertise in Salesforce Marketing Cloud to drive personalized fan engagement and measurable business outcomes.
Primary Duties / Responsibilities:
- Serve as the strategic lead for all CRM and app-based marketing programs, ensuring effective planning, execution, and optimization of 1:1 communication. *
- Work with chosen vendor to test and launch mobile team app for 2026 season and manage all app content and execution. *
- Develop and manage audience segmentation strategies to support ticketing, sponsorship, retail, and community engagement goals. *
- Create end-to-end customer journeys—including automated, triggered, and personalized messaging—within Salesforce Marketing Cloud. *
- Own the content strategy, calendar, and deployment process for email, push notifications, SMS, and in-app messaging. *
- Work with marketing/creative team to brief email and app creative and see content through execution. *
- Monitor and analyze CRM performance using dashboards, reporting tools, and data insights to guide future campaign optimization. *
- Partner cross-functionally with Ticketing, Sponsorship, Creative, Communications, and Data teams to align CRM initiatives with organizational priorities. *
- Oversee data hygiene, list management, preference center strategy, and compliance with CAN-SPAM, SMS regulations, and privacy standards. *
- Evaluate and implement testing strategies to increase engagement, conversion, and retention. *
- Support the development of mobile app engagement strategies, including loyalty, personalization, and fan experience enhancements
- Stay current on CRM and marketing automation best practices, advising on new capabilities or integrations.
- Other duties as assigned.
Game Day Duties/Responsibilities:
- Assist in executing fan engagement initiatives tied to CRM and app programs (e.g., in-app gamification, push notifications, data capture).*
- Support live data collection and in-venue activations designed to grow first-party data and enhance personalization. *
Reporting Relationships:
This position reports to: Chief Marketing Officer
Do Other Positions Report to This Position? _X_ No __ Yes
If so, what titles report to this position and how many of each? Seasonal gameday staff as needed for Wings.
Job Requirements:
- Formal Education & Relevant Work Experience:
- Bachelor’s degree from a four-year college or university, and/or equivalent combination of education and experience.
- Minimum of three years of experience in CRM, email marketing, or marketing automation, preferably within sports, entertainment, or consumer-facing industries
- Hands-on experience in Salesforce Marketing Cloud required (Journey Builder, Email Studio, Automation Studio, Mobile Studio)
- Experience developing automated customer journeys and segmentation strategies
- App engagement or mobile marketing experience
- Strong understanding of CRM best practices, lifecycle marketing, data management, and personalization techniques
- Analytical mindset with the ability to translate data insights into actionable strategies
- Proven ability to manage multiple projects simultaneously and execute with precision
- Strong writing and content development skills tailored to 1:1 messaging
- Work Location & Hours: Work is performed in the office and/or at one of the arenas as determined necessary by the Company. Must be available to attend all home games for both Dallas Wings, as well as attend company events. Games & events may take place on nights, weekends, and/or holidays.*
Ideal Candidate Attributes/Competencies:
- Be extremely detailed oriented and organized *
- Strong leadership and ability to perform under pressure during live events.
- Excellent communication and collaboration with business, facility, and arena operations staff.
- Strategic thinking with hands-on technical proficiency.*
- Have excellent interpersonal skills and the ability to maintain positive, productive and supportive working relationships.
- Be able to contribute to a team environment
- Be able to multi-task, work independently and handle creative feedback*
- Excel at managing multiple concurrent projects at once, be self-directed, work independently and handling creative direction/feedback.*
- Be able to easily adapt to situational changes
- Be able to work extended hours including nights, weekends, and holidays as needed*
- Be able to identify areas of opportunity and propose potential solutions while continuing to lead projects without interruption
Physical Requirements*
- Prolonged periods of sitting at a desk, working on a computer, walking and extended work hours.
- Must be able to lift up to 15 pounds at a time.
- Hearing, seeing, reading, writing, concentration, comprehension, and talking with clear speech.
- Planning, organizing, interpreting data, making decisions, problem-solving, and composure under deadlines/stress.
*Indicates essential functions of position
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
Create a job alert for this search
CRM & App Manager • Arlington, TX, United States
Similar jobs
Airbus is committed to providing reasonable accommodations as an Equal Opportunity Employer to applicants with disabilities.If you require assistance or an accommodation to complete your applicatio...Show more
Immediate Opportunities: Full-time Local Class A CDL Truck Drivers.Driver referral bonus program up to $5000 per referral.High volume loading and unloading utilizing hand dolly and lift gate to unl...Show more
Job DescriptionRead the overview of this opportunity to understand what skills, including and relevant soft skills and software package proficiencies, are required.Ready to jump-start your career a...Show more
Mental Health Disability Evaluations.Reports to: Clinical Lead / Project Manager.Travel: 100% Remote (Secure Home Office Required).Commitment: Per Diem Position - Schedule: Part-time; create your o...Show more
Keystone Automotive Operations, Inc.KAO) is a leading distributor of specialty automotive & RV aftermarket parts and accessories.We are currently hiring full-time company drivers for our Irving, Te...Show more
About The Job: Hey my name is Jim.I'm hiring a home cleaning provider living in The Colony, Texas.I'm hoping to hire a caring, efficient individual with monthly availability.Duties: Our home would ...Show more
HealthTrust Workforce Solutions HCA is seeking a travel nurse RN Interventional Radiology for a travel nursing job in Arlington, Texas.Job Description & Requirements Specialty: Interventional Radio...Show more
If you reside in California, please see our.California Applicant Privacy Policy.MV Transportation is seeking an experienced.In addition, the Sourcing Recruiter will work closely with Regional Recru...Show more
Do you want to become a surrogate? .We are now offering a sign on bonus to all qualified and matched surrogates that sign contracts.The first step is to fill out our surrogate application.A fertili...Show more
Salary: $68,000 - 108,000 per year.Bachelors degree in computer science or a related field.Minimum of five years of relevant professional experience.A combination of education and experience may be...Show more
Starting Hiring Range: $65,790 - $80,593, annually.Under general direction, this position is responsible for facilitating the procurement and distribution of goods, services, equipment, and supplie...Show more
Post-Acute Physician physician employment in Texas : TeamHealth is seeking a compassionate and driven physician to join our post-acute care team in the DeSoto, Texas, area.This is a full-time oppor...Show more
Become a Surrogate with Capital Surrogacy.Capital Surrogacy is seeking women interested in becoming gestational surrogates (gestational carriers) to help another family grow through pregnancy and c...Show more
APL Cargo is Now Hiring Reefer OTR CDL-A Drivers! Top-Paying Reefer OTR Positions Now Available at APL Cargo Earn $78,000 - $109,200 Annually - Home Every Two Weeks.Pay & Benefits Start at 62 CPM -...Show more
Mavis Tires & Brakes at Discount Prices.AUTOMOTIVE TIRE TECHNICIANS ($800 New Hire Bonus).NTB is proud to join the Mavis Tire family.We're looking for full-time Automotive Tire Technicians to join ...Show more
May be eligible for a sign on bonus of up to $10,000**.Do you want to join an organization that invests in you as an Ultrasound Technician? At Medical City Dallas, you come first.HCA Healthcare has...Show more
Vivian is looking for Travel Speech Language Pathologist Therapys in Mansfield, Texas paying up to $2,577/week At Vivian, we ensure your next step is a step forward.That's why we built a jobs marke...Show more
Competitive weekly pay (inquire for details) .AlliedTravelCareers is working with TNAA | TotalMed to find a qualified Physical Therapy Assistant (PTA) in Arlington, Texas, 76001!.Travel Nurse Acros...Show more
Airbus - Material Handler (Temporary)
Airbus Helicopters, Inc. • Grapevine, Texas, United States
Full-time
Last updated: 5 days ago • Promoted
Truck Driver - Class A - Penske Logistics
Penske Truck Leasing • Grand Prairie, TX, US
Full-time
Last updated: 17 days ago • Promoted
Outside Sales Representative
Platinum Supplemental Insurance, Inc. • Lewisville, TX, United States
Full-time
Last updated: 1 hour ago • Promoted • New!
Psychologist (Remote)
The Judge Group • Irving, TX, United States
Remote
Part-time
Last updated: 1 day ago • Promoted
CDL A Local Truck Driver (Flatbed) – Home Daily
Drive My Way • Irving, TX, US
Full-time
Last updated: 18 days ago • Promoted
Housekeeper Wanted - Flexible Housekeeping Service Needed In The Colony
Housekeeper.com • The Colony, Texas, USA
Full-time
Last updated: 3 days ago • Promoted
Travel Interventional Radiology RN - $2,490 per week
HealthTrust Workforce Solutions HCA • Pantego, Texas, US
Full-time
Last updated: 1 day ago • Promoted
Sourcing Recruiter
MV Transportation • Irving, TX, US
Full-time
Last updated: 1 day ago • Promoted
Women Under 40: Earn $35,000–$40,000 as a Surrogate
Prime Genetics • Frisco, None, US
Full-time
Last updated: 29 days ago • Promoted
Senior Software Developer - Java/React
Samaritan's Purse • Coppell, Texas, United States
Full-time
Last updated: 15 days ago • Promoted
Purchasing Agent
City of Midlothian, TX • Midlothian, TX, United States
Full-time
Last updated: 3 days ago • Promoted
Post-Acute Physician Physician
Team Health • Desoto, Texas, US
Full-time
Last updated: 26 days ago • Promoted
Surrogacy Opportunity with Competitive Surrogate Compensation
Capital Surrogacy • Coppell, TX, US
Full-time +1
Last updated: 6 days ago • Promoted
OTR CDL-A Drivers - Earn $78,000-$109,200/Year + Great Benefits
CDL Job Now • Grapevine, TX, United States
Full-time
Last updated: 1 day ago • Promoted
AUTOMOTIVE TIRE TECHNICIANS ($800 New Hire Bonus)
Mavis Tire Supply • Waxahachie, TX, United States
Full-time
Last updated: 2 days ago • Promoted
Ultrasound Technician
Medical City Dallas • Grand Prairie, TX, US
Full-time +1
Last updated: 30+ days ago • Promoted
Travel Speech Language Pathologist - Paying up to $2,577/week
Vivian Health • Mansfield, Texas, US
Full-time
Last updated: 1 day ago • Promoted
Travel Physical Therapy Assistant (PTA) in Arlington, TX
AlliedTravelCareers • Arlington, TX, US
Full-time
Last updated: 30+ days ago • Promoted