Digital Campaign Manager

Job Description

As a Campaign Manager, you will report to a Senior Manager, Campaign Management Lead and use your 3+ years of experience in digital campaign management to plan, deliver, and optimize omnichannel ad campaigns. The Campaign Manager oversees the recognition and delivery of revenue closed by the Sales team, inclusive of managed service and self-servicecampaigns across all products. The Campaign Manager will also be responsible for the strategic planning and stewardship of the media campaigns, inclusive of campaign set-up or guidance for the advertiser, pacing & optimizations, and performance reporting.

This position is both strategic and tactical in scope, requiring the Campaign Manager to understand a brands marketing goals at a high level, identify the tactical job to be done, and deliver on the overall marketing objective. As the subject matter expert on media and audience tactics, Campaign Managers will be responsible for helping achieve client-specific goals through expertise in optimization strategies and guidance on best practices. 4

Responsibilities :

• Responsible for strategic planning and execution inclusive of both managed and self service campaigns, acting as the consultative expert.
• Active subject matter expert on media planning, audience strategy, and platform

activation, acting as a key internal resource.

audience strategy, campaign stewardship, and ad serving platform expertise.

search, programmatic display (Onsite, Offsite), direct digital sponsorships, CTV, social

media (Meta, Pinterest, TikTok), digital OOH, and experiential in-store tactics (demos,

sampling, TV wall, etc.).

awareness, mid-funnel consideration, lower funnel conversion.

media proposals that achieve client goals.

organization and other cross-functional teams.

recommendations by leading regular calls with internal & external stakeholders.

performance, test & learn opportunities, and seasonal programming.

practices throughout the full campaign life cycle [pre-sale to post-sale].

seamless campaign launch for both managed-service and self-service campaigns,

resulting in a high-quality experience for advertisers.

exceptional client service.

technology environments (Onsite, Offsite, Paid Social, Search, In-store, etc).

Qualifications :

digital media operations within paid search, programmatic display, publisher display

media, network media buys, and / or social media platforms

and ability to analyze media math to inform optimizations

develop and communicate solutions

their application

ambiguous situations

managing competing and / or changing priorities

PowerPoint (deck creation, visual storytelling), Word, Outlook

Preferred Qualifications :

video, social, search, experiential

DSPs, DMPs, ad exchanges

Full-time employees are also eligible for benefits options such as health coverage, life insurance, disability insurance, and 401k benefits.

At Advanced Group, our commitment to diversity and inclusion in every part of our organization is crucial to fulfilling our mission and demonstrating our REAL values. Advanced Group is committed to providing employment opportunities without regard to sex, race, color, age, national origin, religion, gender identity or expression, sexual orientation or sexual preference, pregnancy or maternity, genetic information, marital status, disability, veteran status, or any other basis protected by applicable federal, state or local law.

Advanced Group complies with federal and state disability laws and makes reasonable accommodations for applicants and candidates with disabilities. If a reasonable accommodation is needed to participate in the job application or interview process, please contact accommodationrequest@advancedgroup.com.