Associate Director of Alumni Communications & Marketing

Campaign Engagement

American University is a student-centered research institution located in Washington, DC, with highly-ranked schools and colleges, internationally-renowned faculty, and a reputation for creating meaningful change in the world.

Department : Campaign Engagement

Time Type : Full time

Job Type : Regular

FLSA Status : Exempt

Work Modality : Hybrid 01 (On Campus 3-4 Days / Week)

Union : Excluded

Job Description : The Associate Director of Alumni Communications and Marketing supports the production of strategic high-quality, brand-consistent marketing communications that engage the University's 150,000+ living alumniwith the goal of transforming them into potential volunteers and donors, and to enhance the university's reputation.

The Associate Director reports to the Director of Advancement Communications to support the development, implementation, and management of overarching and segmented communications strategies and marketing plans to engage and inform alumni. This individual will design and implement communications and marketing plans to support various Alumni Relations programs and events.

In performing these activities under the direction of the Director of Advancement Communications, the Associate Director will manage the print collateral and online communication vehicles that the Office of Alumni Relations uses to communicate with alumni. This includes working closely with the Associate Director of Alumni and Digital Communications to manage the daily operation of email communications (including email blasts and ongoing newsletters). With partners in Advancement Communications and University Communications and Marketing, the Associate Director will develop and maintain alumni website content, stay abreast of current and new technologies, and build upon the programs that are in place to increase the engagement level of all alumni.

Essential Functions :

• The Associate Director, with all members of the Advancement Communications team, supports the development, implementation, and management of overarching and segmented communications strategies and marketing plans to engage and inform alumni through digital, print communications, and social media.
• Working with the Associate Director of Alumni and Digital Communications on policies and procedures to govern creation, distribution, and analysis of email communications.
• Oversee the creation, implementation, and maintenance of web content designed to engage alumni and advance strategic goals.
• Serve as administrative liaison to university offices engaged in the revision and updates to AU's Alumni Website.
• Partner with the Associate Director of Advancement Communications to create an integrated web presence across University Advancement webpages.
• Write news and events, update images, review and revise stock content.
• Utilize analytics to assess overall effectiveness of the site and to direct changes.
• Assist the American University Alumni Board President in writing a monthly message for inclusion in Alumni Update.
• Liaise with UCM and Advancement Comms creative team to manage collateral needs that support Alumni Relations objectives.
• Support for American University Alumni Awards and American University Notable Alumni by drafting communications and marketing plans and project managing the collateral production for the Alumni Awards Event, and marketing the nomination process.
• Work with UCM to generate alumni-related content for American magazine when necessary (class notes, alumni stories, and projects as needed); serve as liaison on print communication pieces.
• Work with colleagues in Advancement Communications, University Communications and Marketing, Annual Giving, AU's school and, colleges, Campus Life, and other units with alumni communication needs.
• Provide guidance, when necessary, to communications received to the general alumni account.

Supervisory Responsibility :

Competencies :

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Benefits :

AU offers a competitive benefits package including a 200% matching retirement plan, tuition benefits for full-time staff and their families, several leadership development certificates, and has been recognized by the American Heart Association as a fit-friendly worksite.

Other Details :

Current American University Employees :

American University current employees must apply through their employee Workday account.

Contact Us :

For more information or assistance with the American University careers site, email theworkline@american.edu.

American University is an equal opportunity, affirmative action institution that operates in compliance with applicable laws and regulations. The university does not discriminate on the basis of race, color, national origin, religion, sex (including pregnancy), age, sexual orientation, disability, marital status, personal appearance, gender identity and expression, family responsibilities, political affiliation, source of income, veteran status, an individual's genetic information or any other bases under federal or local laws (collectively "Protected Bases") in its programs and activities.