Digital Sales Lead - sodastream

Digital Sales Leader

On the Sodastream North American eCommerce team, our Sales associates own the relationships with our retailers that include Walmart, Amazon, Instacart and more to grow share of online sales through PepsiCo's evolving and disruptive digital capabilities. You'll be working with a globally recognized product, developing a strategy across assortment, pricing and fulfillment, and making a real and visible impact on the digital shelf. Robust cross functional collaboration across all brand teams, supply chain, marketing and field operations. You'll experiment with different tactics to transform traditional brands for the digital era, owning the online presence of a full portfolio of machines, syrups and bottles. Here, your tenacity and ambition coupled with strategic thinking will make your ideas a reality.

We're seeking a Digital Sales Leader to drive the online sales strategy and retailer relationships through our key retail.com partnerships (Target.com, Walmart.com, Costco.com) as well as alternative partners, such as our last mile providers (DoorDash, Uber Eats and Instacart) and potentially burgeoning relationships like Temu. This role oversees brand strategy and cross-functional execution for parts of the Sodastream portfolio, driving omnichannel sales. For these strategic Customers for PepsiCo, this role will help manage customer relationships and business operations. Success means achieving both immediate and long-term results for customers in the digital channel. Short-term success focuses on meeting plans, gaining market share, and effective operations. Long term success is measured on customer relationship building and creating solid strategic frameworks for success looking 2-5 years out while driving a learning agenda for the digital organization.

Responsibilities : Customer Management

• Complete cross-functional digital management of the retail.com's
• Partner with Brick & Mortar (B&M) Customer Teams / Key Account Managers and manage day to day communication with Sodastream and Pepsico B&M Teams regarding any digital business with customers, providing regular updates and educating on what is happening with the customer and broader digital channel.
• Provide Joint Business Planning content, insights and action plans to integrate into larger Omnichannel Customer discussions.
• Create and own monthly business reviews providing updates and performance analysis (including key drivers to growth and decline) each period.
• Category Deep Dive analysis - Perform in depth analysis on certain business units / brands across customers to identify opportunities and create action plans.
• Assortment analysis - Understand current assortment and implement scalable assortment improvements to drive the online business.
• Forecasting - Partner with B&M counterparts to provide finance and supply chain with inputs to manage inventory.
• Own Joint Business Plan planning calendar - Including detailed brand level growth plans, test & learn agenda and omnichannel coordination

Content, Marketing, Site Merchandising, Operations