Senior Digital Product Manager

Overview

We are Generac, a leading energy technology company committed to powering a smarter world.

Over the 60 plus years of Generac’s history, we’ve been dedicated to energy innovation. From creating the home standby generator market category, to our current evolution into an energy technology solutions company, we continue to push new boundaries.

The Senior Digital Product Manager will be responsible for leading digital experience strategy for a large business unit or complex solution to find efficiencies and ensure scalable approaches. This role will collaborate with key business partners across Digital Marketing, Product Marketing, Product Management, Technology, Sales, Operations, and Finance to identify growth opportunities and drive product innovation. Develop and manage a long-term roadmap that delivers measurable OKRs tied to our business strategy.

Primary Responsibilities

Prioritization of roadmap across multiple business units leveraging business goals, data, and industry information

Draft requirements for and partner with design and development

Significant experience improving digital products based on performance analysis

Deliver under an Agile, Scrum and Iterative framework

Successfully balance the needs of the customers and stakeholders and articulate how we are meeting and exceeding their needs

Act as the digital experience subject matter expert across a portfolio of products and solutions. Work autonomously and collaborate with key cross functional business partners including leadership to drive opportunities for growth.

Identify needs and pain points of users and translate those into detailed user stories, which capture both business objectives and user needs, and can be clearly defined and understood by the development team.

Provide strategic direction on content optimization, personalization and testing strategies. Analyze product performance to determine actionable insights and conduct market research to determine customer needs and identify opportunities for product improvement and innovation.

Mentor other product managers and guide them to utilize research, data and product management best practices.

Work closely with design, development, and marketing teams to ensure successful product development and launch. Test new features and functionality and facilitate stakeholder testing to ensure product stability.

Guide stakeholders to focus on customer needs and communicate product updates and insights to stakeholders, ensuring transparency and alignment.

Stay current with industry trends, competitor products, and emerging technologies to inform product strategy.

Job Requirements

Bachelor's degree in business, computer science, marketing, or related field; or equivalent experience

8+ years of experience in digital product management

Knowledge, Skills, and Abilities

Proven track record of managing the full product lifecycle and driving product initiatives from concept to completion autonomously.

Experience with analytics, roadmaps, and scaling product features.

Advanced understanding of product management practices, user-centered design, and business models.

Passion for creating exceptional user experiences and a user-first mindset.

Excellent analytical, problem-solving, negotiation, and decision-making skills.

Strong communication and interpersonal skills, with the ability to work effectively with cross-functional teams.

Proven ability to articulate a business case to stakeholders at all levels of the organization, including relevant product and market information tailored to the audience.

Physical Demands

While performing the duties of this job, the employee is regularly required to talk and hear; and use hands to manipulate objects or controls. The employee is regularly required to stand and walk. On occasion the incumbent may be required to stoop, bend or reach above the shoulders. The employee must occasionally lift up to 25 - 50 pounds. Specific conditions of this job are typical of frequent and continuous computer-based work requiring periods of sitting, close vision and ability to adjust focus. Occasional travel.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law.

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