Audience Segmentation Manager

Job Description

Job Description

L2TMedia, a premier digital marketing company, brings 20 years of experience and a robust suite of marketing solutions to the automotive industry.  Partnering with thousands of dealers across the country, we help dealers build awareness, engage customers, and generate qualified leads. We provide our clients with the best service possible by offering innovative technology and strong expertise in Google, Facebook, and Amazon advertising. For more information https : / / l2tmedia.com /

L2TMedia has been ranked by Inc. 5000 list (7 years) and Crain’s Fast 50 (5 years). We offer an environment of growth from within, constant collaboration, and ongoing training to take you to the next level. Our office is conveniently located within a few minutes of the CTA and Metra. Our hybrid work model allows employees to have a great work-life balance.

We are currently looking to fill a Supervisor, Data and Audience Services position at L2TMedia!

Job Summary

The Supervisor, Data and Audience Services plays a key role in L2T’s data-driven advertising. You will be bridging the gap between business needs and technology by supporting the roadmap for L2T’s data products. The Supervisor, Data and Audience Services owns our proprietary Customer Data Platform (AudiencePro) and plays a key role in shaping the roadmap and development of our first- and third-party data capture solution (AudienceID). This role oversees the team responsible for product delivery and performance.

Responsibilities

Product Management

• Own the product vision and roadmap for L2T’s data-powered products, including but not limited to, the evolution of AudiencePro and its integration with paid media platforms, as well as AudienceID.
• Follow and maintain necessary process documentation related to AudiencePro on-boarding, off-boarding, integrations, and updates.
• Ownership of 3rd party vendor relationships. Vetting alternative vendors and maintaining competitive intelligence to ensure L2T is working with the right partners.
• Develop processes and document procedures related to AudiencePro and AudienceID including on-boarding, integrations, and best practices which improve efficiency and performance.
• Maintain product specific SOPs and ensure processes are being followed.
• Develop and implement uniform audience and campaign strategies and provide added value for clients through thorough analysis, established benchmarks, and new product suggestions that will enhance their overall digital marketing strategy.
• Support manager to develop annual budgets and resource allocations for owned products and ensure products are delivered within budget each quarter and staffing is appropriate.
• Monitor 3rd party vendor costs and reconcile monthly billing.
• Collaborate with Sales and Marketing teams to develop data product education, internal training, and go-to-market collateral.
• Participate in client calls and meetings as requested for training and upselling opportunities.

Product Management Lifecycle Process

Team Management

Education Requirement

Required Skills

Technical / Functional :

Leadership :

Preferred Skills

Benefits :  L2TMedia offers a comprehensive benefits package that includes medical, dental, vision, life insurance, short and long-term disability, commuter benefits, Paid Maternity Leave, Employee Assistance Program (EAP), 401(K) retirement plan with a company match, 15 PTO (1st Year), 12 Paid Holidays, and Summer Fridays.

The total compensation range for this full-time position is $80,000.00 to $100,000.00 and based on experience and location of where the job is performed.

L2TMedia strives to maintain a diverse, equitable, and inclusive workforce, ensuring that equal opportunities are extended to all qualified applicants and employees regardless of race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability and genetic information.

The above statements are intended to provide a general overview and level of work being performed by most people assigned to this job. They are not intended to be a list of all responsibilities, duties and requirements. Additional duties can be assigned as determined.

L2TMedia is an Equal Opportunity / Affirmative Action Employer. We support a diverse workforce.

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