Director, Public Relations & Advertising

In This Role

• Develop and lead brand awareness strategies across PR, social media, and advertising in collaboration with the VP of Marketing and key stakeholders
• Manage relationships with external PR and media agencies, guiding messaging and optimizing campaigns to meet business objectives
• Build and maintain strong relationships with customers, design influencers, media professionals, and other industry influences to enhance brand visibility and engagement
• Create and implement demand-driving strategies to accelerate growth in customer applications and revenue across all customer segments
• Collaborate with internal teams—including Customer Experience, Sales, Product Development, Creative, and Merchandising—to align marketing efforts with business goals
• Monitor key performance indicators, maintain dashboards, and recommend new initiatives based on data and insights
• Other duties as assigned, in accordance with training and qualifications
• Uphold the Core Values and be a valuable member of the Four Hands Team
  • Be open and honest
  • Reach for excellence
  • Act with responsibility
  • Value the whole person
  • Enjoy the journey

• Lead and mentor team to align with Four Hands' strategic objectives
• Facilitate effective communication and collaboration among team members, encouraging the sharing of ideas and best practices to drive innovation and successful implementation of digital solutions
• Foster individual growth and skill enhancement through regular feedback, training sessions, and professional development opportunities
• Collaboratively establish clear, measurable goals for the team that align with broader organizational objectives, ensuring accountability and focus
• Monitor progress towards goals through regular check-ins and performance reviews, providing constructive feedback and guidance to help the team achieve their targets
• Promote a culture of continuous improvement by encouraging team members to analyze performance outcomes, identify areas for enhancement, and propose innovative solutions to overcome challenges
• Develop and manage the department's budget, ensuring efficient allocation of resources and alignment with business priorities
• Develop and implement strategies to achieve departmental and organizational objectives
• Evaluate industry trends and leverage insights to drive innovation and maintain a competitive edge
• Build and maintain strong relationships with key stakeholders, both internal and external, to facilitate collaboration and alignment

The Ideal Person

• 15+ year's experience in marketing, focusing on traditional and digital advertising, growth marketing, social media and public relations
• Experience managing public relations and advertising programs held to full funnel KPIs
• Bachelor's degree in marketing or equivalent experience in a relevant field
• Proficiency in basic computer applications, including MS Office suite
• Ability to lead growth-oriented marketing programs
• Presentation and communication skills, with ability to develop marketing strategies and performance measurement
• Understanding of advertising, social media and PR principles along with marketing analytics and ability to track program performance
• Ability to manage schedules and deadlines ensuring work product meets or exceeds brand standards
• Ability to anticipate challenges and take initiatives to resolve issues to avoid escalation