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Position Overview
The Content Marketing Manager at Galen College of Nursing will manage the development and execution of Galen’s omni-channel content marketing strategy to elevate brand awareness and attract and retain new students while positioning us as a category leader in nursing education. This role requires up-to-date experience in new technologies and marketing trends in SEO / AEO, brand discoverability, and positioning thought leadership.
Key Responsibilities
- Build and manage content marketing and social media strategies to increase discoverability and authority, drive organic search traffic.
- Collaborate with internal and external design and writing teams to produce high-quality omni-channel content for inbound marketing strategies including articles, blogs, emails, whitepapers, videos.
- Develop editorial calendar, delegate tasks and ensure deadlines are met to write, design, build and maintain our social media presence, managing two Social Media Specialists.
- Collaborate with internal and external teams to create website content, pages and optimize user experience.
- Regularly track, measure and report performance across all social media platforms and website.
- Plan, execute, and measure A / B and conversion tests.
- Utilize strong analytical ability to evaluate end-to-end customer experience.
- Edit, proofread and improve content.
- Receive customer feedback and generate ideas to increase customer engagement.
- Other duties as assigned.
Position Requirements
7+ years of proven work experience as a content marketing manager.Demonstrated expertise in social media platforms.Proven experience creating and managing the development of multi-channel content marketing tactics.Proficiency in MS Office, WordPress or other Content Management Software.Understanding of web publishing requirements.Editorial mindset with an ability to predict audience preferences.Strong analytical skills.Project management proficiency with keen attention to detail.Excellent communication and writing skills.Highly organized and detail-oriented.Bachelor of Science degree in Marketing, Journalism, Communications or relevant field.Hands on experience with SEO and web traffic metrics.Highly engaged, team mindset.Physical Requirements : Must be able to sit at a desk and work at a computer for a standard 8 hour work day with standard lunch breaks.Degree of Supervision : Minimal.Benefits
Comprehensive medical coverage that covers many common services at no cost or low copay. Plans include prescription drug, behavioral health coverage, free telemedicine services and free AirMed medical transportation.Additional options for dental and vision benefits, life and disability coverage, flexible spending accounts, supplemental health protection plans (accident, critical illness, hospital indemnity), auto and home insurance, identity theft protection, legal counseling, long‑term care coverage, moving assistance, pet insurance, and more.Free counseling services and resources for emotional, physical, and financial well‑being.401(k) Plan with a 100% match on 3% to 9% of pay (based on years of service).Employee Stock Purchase Plan with 10% off HCA Healthcare stock.Family support through fertility and family building benefits with Progyny and adoption assistance.Referral services for children, elders, and pet care, home and auto repair, event planning, and more.Consumer discounts through Abenity.Retirement readiness, rollover assistance services, and preferred banking partnerships.Education assistance (tuition, student loan, certification support, dependent scholarships).Colleague recognition program.Time Away from Work Program (paid time off, paid family leave, long‑term and short‑term disability coverage and leaves of absence).Employee Health Assistance Fund that offers free employee‑only coverage to full‑time and part‑time colleagues based on income.Eligibility Note
Note : Eligibility for benefits may vary by location.
Galen College of Nursing EEO Statement
Galen College of Nursing is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, national origin, religion, sex, gender identity, sexual orientation, protected veteran status, disability status, or any other protected characteristic.
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