Senior Vice President, Market Strategy (Tallahassee)

Senior Vice President, Market Strategy

Location : Hybrid / Tallahassee, FL

Reports to : Chief Executive Officer (CEO)

FLSA Status : Exempt

Employment Type : Full-Time

Position Overview

The Senior Vice President (SVP) of Market Strategy will serve as a key member of the executive leadership team, responsible for shaping and executing the organization's long-term market strategy. This role will lead efforts to position the HMO as the regional leader in providing high-quality, affordable, and member-centered healthcare. The SVP will guide strategic planning, market intelligence, business development, and growth initiatives that drive enrollment, provider partnerships, and competitive differentiation.

Key Responsibilities

• Strategic Leadership

Develop and oversee the organization's market strategy, aligning it with the HMO's mission, vision, and financial objectives.

Identify and evaluate opportunities for market expansion, partnerships, and product innovation across commercial, Medicare, Medicaid, and ACA markets.

Establish robust market research and analytics functions to monitor competitor activities, consumer preferences, provider landscape, and regulatory changes.

Partner with Marketing, Provider Contracting, Finance, and Clinical Operations to ensure cohesive execution of strategic initiatives.

Qualifications

Minimum 15 years of progressive leadership experience in managed care, health insurance, or healthcare delivery.

Strong strategic thinking and analytical skills with the ability to translate insights into execution.

Key Attributes

Compensation : Competitive base salary plus performance-based bonus and comprehensive executive benefits package.