Director, Visitor Engagement

Job Title : Director, Visitor Engagement

Location : Tallahassee, FL

Regular / Temporary : Regular

Full / Part Time : Full-Time

Job ID : 61278

Department

Office of Admissions

Responsibilities

The Office of Admissions is a unit within the Division of Enrollment Management, which is comprised of four distinct units : Office of Admissions , Office of the University Registrar , Office of Financial Aid , and Technology Operations. Enrollment Management’s integrated services provide distinctive support throughout the student's development and progression in their academic experience – from recruitment through commencement. Through collaboration, communication, and commitment, all units within Enrollment Management achieve the highest level of student-centered service to current and prospective students and families and to campus partners across the University.

The Director is responsible for operational management and administrative direction for visitor and guest services activities within the Office of Admissions.

Provides visionary leadership and operational management to enhance the overall guest experience and engagement with the University. Develops, implements, and evaluates strategies that foster meaningful connections between perspective students and their families, and all visitors to campus. Leads initiatives that ensure consistency in interactions across the University and creates positive experiences that lead to lasting relationships, encourages participation, and supports enrollment growth.

Oversees the design, development, and implementation of section goals, objectives, policies, and procedures with a focus on enhancing engagement and connection across the Office of Admissions. Leads the strategic planning and execution of on and off campus events for prospective and admitted students, and high school counselor events. Provides cross-departmental collaborations and serves as a subject matter expert in adopting innovative methodologies that strengthen visitor-facing initiatives, outreach, and relationship-building. Evaluates the effectiveness of departmental activities and initiatives, particularly those that influence guest engagement, and provides strategic recommendations to improve experience, participation, and long-term involvement with the University.

Leads the strategic planning and staffing responsibilities within the Welcome Center. Develops and implements strategies to enhance the visitor experience. Ensures the University is accessible and supportive to visitors. Establishes operation plans for new programs and activities while assessing and reconceptualizing existing models to improve operational efficiency to enhance the visitor experience.

Provides oversight of safety, facility operations, and visitor communications to ensure a positive and secure campus experience. In collaboration with FSU’s Emergency Management team, coordinated emergency management planning, including preparedness, response protocols, and staff training to maintain a safe environment for students, staff, and guests. Oversees daily building operations, ensuring proper maintenance, accessibility, and care of the facility. Ensures that all operational initiatives support a welcoming, safe, and well-managed environment aligned with the mission of the University.

Provides leadership and direction in policy and procedure development and implementation for all marketing and communication efforts within the Office of Admissions. Communicate and collaborate with internal and external partners as it impacts communication campaigns. Serves as liaison between the University and the division to ensure all materials / work conform to FSU's strategic plan.

Qualifications

Master’s degree and five years of experience in a related academic or student services field; or a Bachelor's degree and seven years of related experience. Two years of experience must be in a supervisory role.

Preferred Qualifications

• We seek enthusiastic candidates who are detail-oriented, and who work well independently as well as in a team.
• Candidates should have the ability to review, analyze, formulate, and organize data and information and follow through on assignments.
• Applicants should be able to establish and maintain effective working relationships and be able to communicate effectively verbally and in writing.
• Candidates with a strong sense of initiative and the demonstrated ability to manage multiple responsibilities concurrently are preferred.
• Candidates should have experience in designing, developing, and implementing visitor engagement initiatives.

University Information

One of the nation's elite research universities, Florida State University preserves, expands, and disseminates knowledge in the sciences, technology, arts, humanities, and professions, while embracing a philosophy of learning strongly rooted in the traditions of the liberal arts and critical thinking. Founded in 1851, Florida State University is the oldest continuous site of higher education in Florida. FSU is a community steeped in tradition that fosters research and encourages creativity. At FSU, there’s the excitement of being part of a vibrant academic and professional community, surrounded by people whose ideas are shaping tomorrow’s news!

Learn more about our university and campuses.

Anticipated Salary Range

The anticipated starting salary for this position is commensurate with education and experience.

FSU Total Rewards

FSU offers a robust Total Rewards package. Visit our website to learn more about our Compensation, Benefits, Wellness, Recognition, and Employee Development programs.

Use our interactive tool to calculate Total Compensation options based on potential salary, benefits and retirement contributions, earned leave, and other employment-related perks.

How To Apply

If qualified and interested in a specific job opening as advertised, apply to Florida State University at https : / / jobs.fsu.edu. If you are a current FSU employee, apply via myFSU >

Self Service.

Applicants are required to complete the online application with all applicable information. Applications must include all work history up to ten years, and education details even if attaching a resume.

Candidates must attach a resume to be considered for the position.

Considerations

This is an A&P position.

This position requires successful completion of a criminal history background check .

Equal Employment Opportunity

FSU is an Equal Employment Opportunity Employer.