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Director of Marketing

Director of Marketing

ProCaps LabsHenderson, NV, US
30+ days ago
Job type
  • Full-time
  • Quick Apply
Job description

POSITION SUMMARY

The Director of Marketing leads our marketing efforts and Marketing Team driving measurable growth for our organization. This role requires a strategic leader with deep expertise in direct response and direct to consumer marketing and a proven track record of delivering ROI-focused campaigns that generate immediate, trackable results.

ESSENTIAL JOB DUTIES AND RESPONSIBILITIES

Strategic Leadership

  • Develop and execute comprehensive marketing strategies that align with business objectives and vision
  • Lead cross-functional marketing initiatives and collaborate with sales, product, creative, and executive teams
  • Build and manage marketing budgets, ensuring optimal allocation across channels and campaigns
  • Establish key performance indicators and marketing metrics to measure success and ROI

Direct Response Marketing Expertise

  • Design and implement direct response campaigns across multiple channels including digital, direct mail, email, and paid advertising
  • Create compelling offers, landing pages, and conversion funnels that drive immediate customer action
  • Conduct rigorous A / B testing and optimization to maximize response rates and conversion performance
  • Analyze customer lifetime value, acquisition costs, and campaign profitability to inform strategic decisions

    • Team Management & Development

  • Build and lead a team of marketing professionals, fostering growth and professional development to build a high-performing marketing department
  • Establish marketing processes, workflows, and best practices to ensure consistent execution
  • Collaborate with agency partners and external vendors / contractors to extend team capabilities

    • Campaign Execution & Analytics

  • Oversee multi-channel marketing campaigns from concept through execution and analysis
  • Implement advanced tracking and attribution systems to measure campaign effectiveness
  • Generate detailed performance reports and present insights to the CEO and executive leadership
  • Continuously optimize marketing mix based on data-driven insights and market feedback

    • Requirements

    Preferred Qualifications

  • MBA in Marketing, Business, or related field
  • Experience in Nutraceuticals, Pharmaceuticals, Functional Foods industries
  • Familiarity with marketing technology stack integration and optimization
  • Previous experience scaling marketing operations in high-growth environments

    • Essential Experience

  • Bachelors Degree in Marketing, Business, or equivalent
  • 7+ years of marketing experience with at least 4 years in leadership roles
  • Strong background in direct response and direct to consumer marketing with proven success in creating campaigns that generate immediate, measurable results
  • Demonstrated expertise in conversion optimization, funnel development, and customer acquisition
  • Experience managing marketing performance metrics

    • Technical Skills

  • Proficiency with marketing automation platforms, CRM systems, and analytics tools
  • Deep understanding of digital marketing channels including PPC, social advertising, email marketing, and SEO
  • Experience with testing methodologies, statistical analysis, and data interpretation
  • Knowledge of marketing attribution models and customer journey mapping

    • Leadership & Strategic Abilities

  • Proven track record of building and leading high-performing marketing teams
  • Strong analytical and problem-solving skills with ability to translate data into actionable insights
  • Excellent communication and presentation skills for executive-level reporting
  • Experience collaborating with sales teams and understanding of sales-marketing alignment

    • WORK ENVIRONMENT

  • Duties are performed primarily in a smoke-free office environment
  • We are an equal opportunity employer committed to creating an inclusive environment for all employees.

    • PHYSICAL REQUIREMENTS

  • Frequent sitting, standing, walking
  • Able to lift up to 25 lbs.

    • Benefits

    ProCaps provide :

  • A competitive starting salary!
  • Top-Tier Medical, Dental & Vision Coverage - $0 when you qualify for the Wellness Program!
  • Paid Time Off, Eight (8) Company Holidays
  • 401(k) with Company Match – up to 4.5%
  • 100% Company Life Coverage
  • 100% Short Term Disability Coverage
  • Gym Membership Reimbursement
  • Vitamin Allowance + Discounts
  • Company-Funded Health Savings Account ($1,600 / year)
  • Cash Reward Employee Referral Program
  • Pet Insurance
  • Fantastic work environment that focuses on Safety, Quality, Community, and amazing people. We hire top talent and celebrate the ingenuity and tenacity of our team members and leaders!
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    Director Of Marketing • Henderson, NV, US