Associate Director of Brand & Content Management (Hybrid)

Overview

Northwestern Health Sciences University (NWHSU) is seeking an Associate Director of Brand & Content Management to join our marketing team. This role reports to the VP of Advancement and Marketing and partners with departments that share aligned marketing audiences and objectives, including Alumni Relations, Continuing Education, and Institutional Advancement. The Associate Director translates marketing strategy into action by leading content development and marketing implementation. The role includes directing a team responsible for integrated marketing strategies across CRM optimization and multi-channel campaigns (design, social media, email, web, and more) to advance institutional goals. The position focuses on building relationships and strengthening alumni and stakeholder loyalty, contributing to engagement and revenue growth through fundraising, student referrals, event participation, and continuing education enrollment among NWHSU\'s network of 10,000 alumni and friends of the professions.

Work Location : Bloomington, MN with flexibility to work 1-2 days per week remotely; must live local and be able to come to campus as needed.

Duties

• Develop, implement, and refine annual marketing and communications plans in collaboration with departmental leaders.
• Coordinate with Advancement and Marketing teams to align messaging, content themes, and cross-team initiatives.
• Manage integrated marketing projects across multiple channels (web, print, email, social media, events), including planning, budgets, timelines, and staff / contractor assignments.
• Partner with content leaders to craft and review messaging for key initiatives, events, and institutional communications.
• Ensure alignment of brand and content strategies in collaboration with peers and leadership.
• Supervise and guide staff and external partners to deliver integrated campaigns that enhance alumni engagement and institutional visibility.
• Collaborate with external vendors on digital campaigns and SEM efforts.
• Support corporate partner recognition initiatives and represent NWHSU at events and with stakeholders.

What you need to have

Compensation

$72,000-$90,000 annually.

The hiring rate is determined by a combination of education, related professional experience, and internal equity considerations and may exceed the posted range. NWHSU is committed to fair and equitable pay practices and does not base compensation decisions on gender or any other protected status.

Benefits

How to Apply

Complete our online application and attach your cover letter and resume. If you have any questions submitting your application, please contact talent@nwhealth.edu.

Equal Opportunity Employer

Northwestern Health Sciences University is an Equal Employment Opportunity Employer and is committed to creating an inclusive environment that values the diversity of its employees and does not discriminate against any employee or candidate. Further, NWHSU prohibits all forms of discrimination in any education program or activity that it operates. The Notice of Non-Discrimination is located on our website. Individuals may report concerns or questions to the Title IX Coordinator. Please refer to our website for further information.

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