Director, Performance Brand Marketing

Director Of Performance Brand Marketing

Sleep Number is a sleep wellness technology leader. For nearly four decades, we have placed sleep at the center of wellbeing, improving over 15 million lives with our Sleep Number smart beds. We are guided by our purpose to improve the health and wellbeing of society through higher quality sleep. This is exemplified through our 4,000+ mission-driven team members who passionately innovate to drive value creation through our vertically integrated business model, owning the process from start to finish, including selling in our over 650 stores nationwide.

Our team members are encouraged to bring their whole selves to work, sharing their unique perspectives, backgrounds and skills with Sleep Number every day. Whether you are entering, returning or experienced in the workforce, we have a place for you. We hope you join us in creating the future through higher quality sleep.

Primary Responsibilities

Strategic program leadership and innovation

• Command Sleep Number's performance brand marketing strategy and media budget, ensuring every dollar is allocated effectively to maximize ROI and exceed ambitious performance goals.
• Architect the performance brand marketing strategy and partner with external agency to execute across Linear TV, CTV, OLV, Terrestrial / Satellite Radio, Podcasts, Streaming, and OOH.
• Build a weekly, monthly, quarterly, and annual media investment plan aligned with sales events, product launches, promotions, etc.
• Clearly define KPIs and channel(s) role in the funnel
• Partner with marketing, merchandising, e-commerce, and store operations teams to align media efforts with product launches, promotions, and in-store events.
• Partner closely with the internal creative team to ensure we are running the best creative possible to ensure our marketing dollars drive sales

Performance measurement and optimization

Cross-functional influence and partnership

Budget management and resource allocation

Position Requirements

Working Conditions

Wellbeing

Wellbeing is more than a catchphrase - it's a movement that permeates our company and through our team members. We are dedicated to enhancing and supporting the wellbeing of our team members and their families through benefits, programs, and resources across our five wellbeing pillars of emotional, financial, career, community, and physical health, with sleep at the center.

By joining our team, in addition to offering competitive pay programs, we are proud to offer eligible team members an extensive benefits package including, but not limited to medical and pharmacy benefits, dental, life and disability insurance, a 401(k) Plan, paid time off, and much more.

Safety

Safety is a top priority for Sleep Number supporting customers and team members wellbeing. We are committed to maintaining a safe and healthy work environment for all team members that are consistent with CDC guidelines, U.S. Department of Labor's Occupational Safety and Health Administration (OSHA), and state / local laws.

EEO Statement

Sleep Number is an equal opportunity employer. We are committed to recruiting, hiring and promoting qualified people and prohibit discrimination based on race, color, marital status, religion, sex (including gender, gender identity, gender expression, transgender status, pregnancy, childbirth, and medical conditions related to pregnancy or childbirth), sexual orientation, age, national origin or ancestry, citizenship status, physical or mental disability, genetic information (including testing and characteristics), veteran status, uniformed servicemember status or any other status protected by federal, state, or local law.

Americans With Disabilities Act (ADA)

It is Sleep Number's policy to provide reasonable accommodations to qualified individuals with disabilities during the application process, consistent with applicable law. We may require supporting medical or religious documentation where applicable and permissible by law. If you are a qualified individual, you may request a reasonable accommodation at any time during the selection process, including if you are unable or otherwise limited in your ability to access open roles here.