Vans : Director, Digital Content & Merchandising

Director Of Digital Merchandising And Content

Vans is the original brand rooted in the authentic lifestyle of skateboarding. We are driven by our mission to inspire and empower everyone to live "Off The Wall" embracing the youthful spirit of freedom, non-conformity, and relentless progression. Yesterday's "Off The Wall" moment is today's new normal, and at Vans, we believe in constantly outdoing ourselves. Together with our communities across the globe, our vision is to push culture forward because we believe that the pursuit of progression never ends. We are constantly inspired by the future generation of positive catalysts within our community.

The Director of Digital Merchandising and Content is a strategic, creative, and analytical leader responsible for shaping the digital shopping experience on Vans.com across the US and Canada. This role works closely with Marketing, Merchandising, Planning, and Technology teams to deliver a best-in-class digital customer experience. This role sits on the eCommerce Team, reporting into the Head of eCommerce, and reports into the Vans HQ 3 days / week (Costa Mesa).

This role involves :

• Driving the digital merchandising strategy and execution, and overseeing a robust content calendar that balances storytelling and commercial priorities with data driven insights
• Leading and mentoring a team of Site Merchandisers, Content Planners, and Search Engine Optimization Specialists
• Partnering with cross-functional teams to drive critical business outcomes :
• Partnering with Tech and Product Teams to prioritize and implement new tools and features that elevate the site experience and drive conversion
• Partnering closely with Merchandising and Marketing Teams, to develop customer-first content that drives engagement and conversion
• Partnering with Planning Teams to deliver against financial goals
• Leveraging reporting and analytics to drive actionable insights that drive continuous improvement and innovation
• Developing best-in-class, scalable digital merchandising processes and reporting that drive both efficiency and effectiveness

To succeed in this role, you will need : proven track record of driving business growth and evolution through strategic digital merchandising and data-driven optimization, deep understanding of e-commerce platforms and analytics tools, a pulse on the rapidly changing digital landscape, and a passion for digital innovation and transformation. Strong leadership and mentorship skills, with meaningful experience managing cross functional teams, are also required. A passion for digital innovation and transformation, and a customer-first mindset are essential.

At Vans, we offer extensive development and growth opportunities, a competitive compensation package, and a strong benefits package that includes medical, dental, vision, and 401(k). Our commitment extends beyond this and into your daily work life. We strive to foster a diverse and inclusive culture based on respect, connection, and authenticity. Our focus on diversity, equity, and inclusion is at the foundation of who we are and what we do. To learn more about Vans' benefits package, follow this link and click "Looking to Join VF". To learn more about Vans' Diversity and Inclusion efforts, go to www.vans.com .

Hiring Range : $143,424.00 USD - $179,280.00 USD annually. This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process. Detailed information on your benefits will be provided during the hiring process.

At VF, we value a diverse, inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual's race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws. If you require accommodations during the application process, please contact us at peopleservices@vfc.com . VF will provide reasonable accommodations for qualified individuals to the extent required by applicable law. Pursuant to all applicable local Fair Chance Ordinance requirements, including but not limited to the San Francisco Fair Chance Ordinance, VF will consider for employment qualified applicants with arrest and conviction records.