Region Marketing Manager, Clinical Informatics- North America (Cambridge, MA)

Region Marketing Manager, Clinical Informatics- North America (Cambridge, Ma)

As the Region Marketing Manager for Clinical Informatics (CI) in the North America Region (NAR), you will play a critical role in driving market adoption, brand visibility, and revenue growth through integrated go-to-market execution.

Your role :

• Downstream Marketing Execution : Develop and implement integrated marketing plans for CI solutions and services that align with both business unit and commercial priorities. New Product Introductions & Launches : Partner with business units to plan and execute impactful product launches and ensure flawless activation against a regional checklist.
• Digital Campaign Strategy & Optimization : Collaborate with the Digital teams to plan and execute SEO, SEM, paid digital, and social media campaigns. Monitor performance, optimize campaigns, and ensure KPI achievement (e.g., engagement, MQLs, opportunity pipeline). Event Activation : Execute regional campaigns across tradeshows, conferences, and Philips-owned customer events (e.g. user group meetings) to generate MQLs, drive booth traffic, enable solution demos, and enhance brand perception.
• Install Base (IB) Communications : develop and execute targeted communications to the IB ensuring customers are aware of new capabilities, upgrade paths, and solution best practices. Work in collaboration with the sales and account management team to ensure a clean and targeted list.
• Commercial Team Enablement : Act as the primary marketing liaison to the Sales and Account teams, providing strategic marketing direction, tools, and field activation support. Sales Enablement Across the Funnel : Ensure marketing assets and messaging support the buyer journey, drive commercial outcomes, and are fully leveraged by the field. Provide field feedback to the BU and product teams.
• KOL & Customer Advocacy : Support the strategic development for the region's Key Opinion Leader (KOL) and customer testimonial programs in collaboration with the Customer & Industry Engagement team to build loyalty and advocacy.
• Performance Reporting : Deliver event- and campaign-level reporting to internal stakeholders. Consolidate results into monthly dashboards to inform CI and executive leadership. Cross-functional Collaboration : Lead and coordinate across multifunctional teams (product marketing, marketing communications, digital and events teams) to ensure unified execution and business impact with the commercial team (sales, account management, services, technical specialists)

You're the right fit if :

How We Work Together

We believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week. Onsite roles require full-time presence in the company's facilities. Field roles are most effectively done outside of the company's main facilities, generally at the customers' or suppliers' locations.

This is an office role.

About Philips

We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help improve the lives of others.

Philips Transparency Details

The pay range for this position in Cambridge, MA is $135,240 to $216,348 per year.

Target earnings pay is only one component of the Philips Total Rewards compensation package, which includes a generous PTO, 401k (up to 7% match), HSA (with company contribution), stock purchase plan, education reimbursement and much more. Details about our benefits can be found here.

No Sponsorship offered : US work authorization is a precondition of employment. The company will not consider candidates who require sponsorship for a work-authorized visa.

No Relocation : Company relocation benefits will not be provided for this position.

This requisition is expected to stay active for 45 days but may close earlier if a successful candidate is selected or business necessity dictates. Interested candidates are encouraged to apply as soon as possible to ensure consideration.

Philips is an Equal Employment and Opportunity Employer including Disability / Vets and maintains a drug-free workplace.