Senior Analyst, CRM and Customer Analytics

Job description

The purpose of this position is to empower data-driven strategic decision making by turning large data into actionable insights. Partnering with our data product and marketing functions, this role will manage the analysis and vision for our multi-million-dollar loyalty / personalized customer marketing efforts. This position will build and manage the ability to target our guests with personalized communications and offers and to analyze the performance of those campaigns. They will also be responsible for a more holistic view of loyalty program performance and the analysis of broader offer initiatives. This role is integral in driving forward our investment in a proprietary personalization function to improve both the infrastructure and individual audience targeting over 200 million consumers and households containing thousands of customer attributes. The position will leverage our industry leading platforms to both future-proof our marketing capabilities in a cookie-less digital landscape and influence marketing strategy based on advanced analytics and insights.

RESPONSIBILITIES

• Campaign analysis - analyze campaign data to optimize and measure campaign performance across all channel metrics
• Campaign reporting - own the production and process improvement of loyalty program as well as CRM campaign reporting
• Campaign execution - partner with cross functional stakeholders to help execute campaigns to optimize customer loyalty and lifetime value
• Analyze customer-level data to understand customer behavior and trends to provide strategic recommendations on ways to optimize and refine promotional activity

EDUCATION QUALIFICATIONS

EXPERIENCE QUALIFICATIONS

REQUIRED KNOWLEDGE, SKILLS or ABILITIES

Preferred :

Inspire is a multi-brand restaurant company whose portfolio includes more than 33,000 Arby's, Baskin-Robbins, Buffalo Wild Wings, Dunkin', Jimmy John's, and SONIC restaurants worldwide.

We're made up of some of the world's most iconic restaurant brands, but we're much more than just a restaurant company. We're a team of hundreds of thousands who individually and collectively are changing the way people eat, drink, and gather around the table. We know that food is much more than a staple-it's an experience. At Inspire, that's our purpose : to ignite and nourish flavorful experiences.