Content & Media Strategy Specialist

Role Summary

The Content & Media Strategy Specialist is responsible for developing multimedia content that drives awareness, engagement, and internal culture at Buffalo Rehab Group. This role plays a key part in bringing BRG’s story to life by highlighting patient success, clinic excellence, team culture, and strategic initiatives through compelling video, photography, and social media.

This position blends hands-on production with narrative storytelling, supporting both internal and external campaigns. It also offers opportunities to grow into strategic marketing planning, project leadership, and cross-functional collaboration with teams across the organization.

Key Responsibilities

Media Production & Storytelling

• Lead the creation of high-quality commercial videos that highlight BRG’s services, clinics, and brand identity.
• Produce patient testimonial videos, showcasing outcomes and personal stories that resonate with our community.
• Capture and edit internal training videos that support team development and clinical excellence.
• Build content that supports team culture and internal communication across locations.

Social Media & Awareness

Internal & Community Engagement

Collaboration

This role is part of the Marketing Department, which collaborates closely with People & Culture, Clinical Leadership, and Operations. The Content & Media Strategy Specialist will work directly with the Director of Marketing and the Marketing & Brand Experience Specialist to ensure content aligns with BRG’s mission and visual identity.

Ideal Skills & Traits

Qualifications

Work Environment

Reports to : Director of Marketing

Location : On-site | Buffalo Rehab Group

Compensation & Benefits