VP, Client Strategy

VP, Client Strategy

PlayOn is looking for a highly creative, growth-minded VP of Client Strategy to lead development and execution of the sponsorship and brand partnership strategy for the company's National Ad Sales division. With a focus on reinvigorating and re-introducing the MaxPreps brand to market, this candidate will play a crucial role in architecting our brand story and associated marketing materials, building sponsorship opportunities, executing research initiatives, creating client execution workflows, and more. Reporting to the SVP, National Ad Sales, the ideal candidate will be a strong storyteller with deep brand partnerships experience and can operate cross-functionally to help the team drive revenue against MaxPreps and the broader PlayOn portfolio of brands including GoFan and NFHS Network.

The Outcomes You'll Deliver

• Partnership Strategy Spearhead development of MaxPreps' GTM strategy informed by research, analytics, and creative storytelling
• Sponsorship Development Productize existing and net-new editorial content and franchises into compelling sponsorships for brand partners
• Research & Innovation Derive impactful audience data and insights to be used for brand pitches and marketplace engagement
• Sales Collaboration & Client Execution Collaborate with Sales to influence revenue pipeline and activate with clients during key pre-and post-sale workflows
• Talent Development Build and retain a diverse, empowered team of integrated sales marketers, researchers, and designers with a strong culture of ownership, innovation, and continuous learning

In this Role, You Can Expect To

To Thrive in this Role, You Have

How You Play

Company Overview

PlayOn is a dynamic growth-stage company dedicated to championing the spirit of play in the high school space. Backed by KKR, our family of brandsincluding GoFan, NFHS Network, and MaxPrepsempowers schools with innovative solutions and exceptional service. Our fan engagement platform is the only one that offers event ticketing, streaming, fundraising, concessions, merchandise sales, and website management in one place. We save administrators time so they can focus on what truly matters : supporting the students, staff, and fans who bring their programs to life.

Trusted by thousands of schools across the country, we're here to help create more instant replays, hold-your-breath moments, last-minute comebacks, and games you want to watch over and over again.

When being there means everything, we make sure you never miss a moment.

Why You'll Love Working at PlayOn

Product, potential, and people. We're a leader in the high school event space, constantly evolving our product to meet the needs of administrators. We focus on solving real challenges, learning quickly, and creating impactful solutions.

This is a growth-stage company, meaning your contributions have real impact. You'll have opportunities to grow your skills, tackle meaningful problems, and make a difference in the lives of schools and the students and fans they serve.

Our culture is built on accountability, collaboration, growth, and fairness. We don't just show upwe show up for each other. Everyone wears the same jersey, and we play hard, make the extra pass, and cheer one another on. Losses teach us, challenges motivate us, and persistence drives us forward. We value integrity over shortcuts, choosing to do what's right even when it's hard. Together, we strive to be better every daybecause we know that's how we win as a team.

The Benefits We Offer