Marketing Manager

Marketing Manager

Location : Mesa, Arizona

Job Type : Permanent

Compensation Range : $90,000 - 105,000 per year

Are you a results-driven marketing strategist with a passion for real estate and a sharp analytical mind? We are seeking a highly organized and experienced Marketing Manager to drive lead generation, community traffic, and sales growth for our client's residential division. This high-impact role blends deep market analysis with hands-on campaign execution and team leadership to ensure our brand presence and sales goals are consistently achieved.

Responsibilities :

• Analysis & Strategy Targeting & Market Intelligence :
• Analyze lead, walk-in, buyer, and market demographics to identify and target best-fit prospects for direct outreach.
• Land Acquisition Support :
• Provide crucial market data and insights to inform land purchase opportunities.
• Optimization & ROI :
• Rigorously track and analyze results for all marketing initiatives to maximize efficiencies and inform future strategy.
• Incentive Strategy :
• Partner directly with sales management to develop and coordinate the most effective incentives and offers to meet and exceed sales goals.
• Reporting & Communication :
• Coordinate all data analytics, strategy recommendations, and necessary reports across community, division, regional, and corporate teams.
• Implementation & Lead Generation Community Marketing Plans :
• Develop and execute detailed, community-specific marketing plans targeting leads, walk-ins, and Realtors to drive qualified traffic.
• Asset Production :
• Create and deploy produced assets including email, direct mail, social media, and advertising using template-based design programs and marketing automation tools.
• Brand Guardianship :
• Ensure all forward-facing elements-including collateral, signage, and online content-adhere strictly to brand standards.
• Budget Management :
• Develop and oversee the annual marketing budget, manage all invoices, and provide monthly forecasting feedback to the finance team.
• Team Leadership & Culture :
• Play an integral role in the division's competitive market analysis, proactively sharing data, strategy, and tactical ideas with the leadership team.
• Cultural Leadership :
• Participate as a member of the division leadership team, helping to instill a fun, collaborative culture built on humor, teamwork, and accountability.

Qualifications :

JOBID : 102025-113402

Equal Opportunity Employer : Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.

At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact HRsupport@randstadusa.com.

Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including : medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility). This posting is open for thirty (30) days.