Senior Marketing Associate

Senior Product Marketer

Become a part of our caring community and help us put health first. Humana's Primary Care Organization (PCO) is looking for a senior product marketer to join the local acquisition strategy team. The primary care organization is Humana's senior-focused healthcare provider. Our national primary care centers provide value-based care and represent more than 300+ physician practices, 750+ clinicians, and 300k+ patients across 25+ markets. The primary care organization is in the midst of significant growth. As a senior marketing associate on the local acquisition strategy team, you will be an important part of the marketing team and vital to the success of the PCO. We're looking for a talented marketer who will play a key role in developing marketing strategies that deliver growth and build the centerwell and conviva brands supporting our management service organization business.

Reporting to a lead on the local marketing strategy team, this role is responsible for driving strategic planning with key business partners at the market level. You will ensure a comprehensive understanding and translation of business goals into actionable marketing strategies. Working closely with the integrated marketing team, you'll ensure campaigns align with business objectives, foster seamless communication, and drive measurable impact.

Key role functions :

• Serve as the primary marketing liaison for senior business leaders, driving strategic planning, thoughtful socialization, and performance analysis throughout the customer journey.
• Lead the development of market-level marketing strategies that align with PCO's overall objectives and drive patient acquisition.
• Act as the marketing expert for PCO's market leadership team and collaborate closely with integrated marketing to align annual marketing plans.
• Develop a deep understanding of market-level consumer insights, emerging trends, and competitive dynamics to drive innovative marketing strategies.
• Analyze performance data to identify opportunities, develop strategic recommendations and pitch solutions to senior leadershipincluding projected financial modeling.
• Partner with the growth team to align business strategies with consumer intelligence, ensuring marketing efforts are data-driven and impactful.

You'll sweep us off our feet if you

Use your skills to make an impact.

Required qualifications :

Preferred qualifications :

Additional information :

Our hiring process :

Scheduled weekly hours : 40

Pay range : the compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc. $94,900 - $130,500 per year. This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and / or individual performance.

Description of benefits :

About us :

Humana inc. (NYSE : hum) is committed to putting health first for our teammates, our customers and our company. Through our humana insurance services and centerwell healthcare services, we make it easier for the millions of people we serve to achieve their best health delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with medicare, medicaid, families, individuals, military service personnel, and communities at large.

Equal opportunity employer :

It is the policy of humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of humana to take affirmative action, in compliance with section 503 of the rehabilitation act and vevraa, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment. Humana complies with all applicable federal civil rights laws and does not discriminate on the basis of race, color, national origin, age, disability, sex, sexual orientation, gender identity or religion. We also provide free language interpreter services.