Senior Product Marketing Manager, Data, APIs & Workflows New United States - Remote

Product Marketing Manager, Data, APIs & Workflows

United States - Remote

Introduction

Demandbase is the leading account-based GTM platform for B2B enterprises to identify and target the right customers, at the right time, with the right message. With a unified view of intent data, AI-powered insights, and prescriptive actions, go-to-market teams can seamlessly align and execute with confidence. Demandbase supports growth with a diverse, inclusive culture and offers remote work options.

About the Role

Demandbase is looking for a Senior Product Marketing Manager (PMM) to lead product marketing for our Data, API, and Workflows capabilities, foundational to Demandbase’s B2B go-to-market platform. This is a highly strategic role for someone focused on driving clarity and differentiation around data, technical product capabilities, and automation workflows. You’ll define and execute go-to-market strategies, shape positioning and messaging, support revenue teams, and help drive adoption and success of our data, API, and orchestration solutions.

This is an individual contributor role reporting to the Senior Director of Product Marketing. You’ll work closely with Product, Sales, Enablement, and Customer Success to ensure our messaging is sharp, assets are compelling, and sales teams are enabled. If you thrive on simplifying the complex and driving commercial impact for technically-oriented and automation-focused products, this is the role for you.

The base compensation range for this position for candidates in the SF Bay Area is : $151,000 - $227,000 . For all other locations, compensation ranges are location-specific and based on primary work location, with actual packages determined by factors such as skillset and experience.

What you’ll be doing

• Positioning & Messaging : Craft clear, differentiated positioning for Data, API, and Workflow offerings. Develop messaging frameworks and value propositions for multiple personas (e.g., data teams, product managers, CTOs, marketing ops).
• Launch Strategy & Execution : Own go-to-market planning and execution for Data, API, and Workflow releases. Collaborate cross-functionally to ensure internal readiness and external awareness.
• Sales Enablement : Build enablement assets (battlecards, slides, one-pagers, FAQs) and partner with Enablement to train Sales and CSMs on Data, API, and orchestration capabilities.
• Product Narrative Development : Influence roadmap storytelling and identify value-based narratives across use cases such as data enrichment, scoring, ABM activation, automated play orchestration, and custom app development.
• Market & Competitive Intelligence : Research customer needs, market trends, and competitive positioning to inform strategy; maintain updated landscape analysis and battlecards.
• Customer Insights & Voice of Customer : Support VoC efforts and conduct interviews to gather feedback on product-market fit, differentiation, and adoption blockers.

What we’re looking for

Benefits & Diversity

We offer a comprehensive benefits package designed to support health, well-being, and financial security, including medical and vision coverage for dependents where applicable, mental wellness resources, flexible PTO, holidays, and a 401(k) plan, disability and life insurance, and other valuable benefits.

Our Commitment to Diversity, Equity, and Inclusion

Demandbase values diversity and inclusion and is committed to creating a workplace where everyone feels valued, respected, and supported. Discrimination of any kind is not tolerated, and we strive to ensure equal opportunity for all applicants. We encourage applications from diverse backgrounds and experiences.

Personal information submitted for recruiting will be used for recruiting and related business purposes. Our Privacy Policy explains how we collect and use personal information.

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