Associate Manager, Brand & Consumer Engagement

Associate Manager, Brand & Consumer Engagement

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

Comcast NBCUniversal has announced its intent to create a new publicly traded company ('Versant') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well-capitalized company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content. The spin-off is expected to be completed during 2025.

Job Description

The Brand Strategy & Consumer Engagement Associate Manager is responsible for contributing to the development, execution and analysis of multiplatform marketing campaigns that build brand equity and drive consumer engagement for Universal Television Entertainment properties.

Reporting to the Director of Brand & Consumer Engagement, this role sits within the core team responsible for the day-to-day and long-term operations for brand, digital and social initiatives, interfacing with key stakeholders on high priority projects.

The ability to effectively understand, manage and communicate strategy, campaign components and the results of complex marketing efforts while pivoting between multiple projects during constant change is essential to the success of this position. The ideal candidate proactively creates solutions, is comfortable being a self-starter, and will understand how to translate quantitative and qualitative data into insightful POVs, actionable takeaways, and compelling brand stories.

Essential Responsibilities

• Contribute to driving marketing efforts across entertainment titles, including implementing strategy, managing campaigns, and gathering results all with the goal of building brand equity, driving consumer engagement and viewership of content.
• Serve as funnel of information, proactively ascertaining information for each title, gathering all needed marketing elements, understanding the day-to-day production needs, show creative, and overall voice of the consumer, especially in context to culture.
• Collaborate and ideate with key teams (media, social, sales, programming, publicity, production, internal creative, agencies) to help the creation of innovative, impactful multiplatform campaigns that deliver on audience targets and overall goals.
• Act as a point of contact with external agencies and partners, leading communication while building relationships, providing strategic / creative feedback and managing approvals.
• Maintain project tracking for multiple workstreams and deliverables to meet deadlines.

Qualifications

Basic Requirements

Desired Characteristics

Additional Requirements