Business Executive
The Business Executive handles single / multiple distributors ranging over different scales of business. He is the representation of PepsiCo in the market who is responsible for planning, deploying, and executing joint business plans and driving sustainable sales capability.
The Business Executive will help the distributor expand his business by coaching and working with the DB and / or the team of sales representatives. He will be instrumental in resolving market challenges and ensuring incremental business.
Market
- Delivering secondary monthly targets and gross revenue growth
- Planning routes efficiently to increase productivity
- Increasing net distribution by increasing the number of outlets served
- Increasing weighted distribution by increasing SKU count in existing outlets
- Ensuring stock availability and rack execution as per planogram
- Relationship building in the market to maximize customer satisfaction
Training & Communication
One-on-one training of PSRs to develop business understanding & sales capabilityMonthly target setting for each salesmenWorks with salesmen in the market to coach him / her on market executionMonitors salesmen performance using regular sales reportsCommunicates incentives and motivates salesmen to achieve targetsDistributor
Distributor / Hub / Spokes appointment and retirement for territoriesManaging DB health (ROI) by ensuring adherence to joint business planJointly responsible for recruitment and retention of sales representativesMinimizing expiry / stales by ensuring FIFO and stacking norms of productsTracking correct and timely delivery of orders in the marketEnsuring food compliance of every distributorFacilitating development of distributor on PepsiCo sales competenciesQualifications
Graduate minimum3 to 4 years FMCG / similar sales and distribution