Vice President, Content Marketing & Thought Leadership

Vice President, Content Marketing & Thought Leadership

This is a strategic and creative leadership opportunity to guide the global content strategy for Genesys, a recognized leader in AI-powered experience orchestration. As Vice President, Content Marketing & Thought Leadership, you will develop and scale a world-class content engine that drives our go-to-market success, strengthens brand authority, and inspires global audiences. You will lead a team of talented storytellers and strategists to produce compelling content across multiple formats, including thought leadership, research, web, campaigns, digital media, event, product launch and regional marketing efforts. At Genesys, we are transforming the customer experience landscape with empathy, innovation, and global impact. Joining our team means becoming part of a culture that values collaboration, creativity, and purposeful storytelling that moves markets.

Key Responsibilities :

• Lead global content strategy across the company and go-to-market functions, ensuring alignment with business goals and brand positioning.
• Oversee creation of original, high-value content including articles, reports, videos, long and short form content assets that inform and inspire our audiences, ensuring :
• Originality : Provide new insights, original research, or unique perspectives that go beyond generic information.
• Value : Offer content that helps the audience understand their own challenges and opportunities and provides concrete guidance or solutions.
• Credibility : Back up claims with strong research, data, and evidence.
• Consistency : Share valuable knowledge and insights consistently to build a reputation as a reliable and knowledgeable source.
• Authenticity : Maintain a strong, authentic voice and demonstrate a clear set of values.
• Champion thought leadership, helping position Genesys and its executives as trusted authorities through timely, research-backed insights and perspectives.
• Drive demand generation and customer engagement through content that fuels digital marketing, product launches, executive engagements, and flagship events.
• Maintain exceptional standards for originality, clarity, and authenticity in all content assets.
• Collaborate closely with cross-functional teams in Marketing, Product, Sales, and Executive Leadership to ensure a consistent brand voice and narrative.
• Apply data-driven insights to optimize content performance and continuously improve impact and reach.
• Coach and scale a high-performing global content team of writers, editors, strategists and leaders, fostering professional development while driving results.

Minimum Requirements :

Compensation : This role has a market-competitive salary with an anticipated base compensation range listed below. Actual salaries will vary depending on a candidate's experience, qualifications, skills, and location. This role might also be eligible for a commission or performance-based bonus opportunities.

$203,600.00 - $378,000.00

Benefits :