Strategic Field Marketing Manager

Ready to accelerate product specification? Introducing Productboard Spark.

Read on to find out what you will need to succeed in this position, including skills, qualifications, and experience.

This role is based in our San Francisco office with an office-centric hybrid schedule. You’ll work from our office at 333 Bush Street on Mondays, Tuesdays, and Thursdays. You have the option to work from home on Wednesdays and Fridays.

What You’ll Do & How You’ll Drive Impact As the Strategic Field Marketing Manager for the West Coast AMER region (West + Canada), you will take full ownership of the integrated field strategy, acting as a strategic business partner to sales and customer success. Your primary mission is to effectively plan and execute campaigns and events that drive net new pipeline, accelerate active pipeline, and directly contribute to closed won revenue and brand affinity. This high-visibility role demands a marketer who can uncover new opportunities, move quickly, and make an immediate impact by collaboratively aligning with Sales leadership and their go-to-market teams. Success in this role also requires constant, effective collaboration across Product Marketing, Revenue Marketing, and Corporate teams.

Serving as the primary marketing partner to the West Coast sales team, you will own and execute the comprehensive, high-impact regional strategy, collaborating to identify market needs and focusing heavily on target accounts to ensure alignment with pipeline and revenue goals.

Act as a key marketing advocate, ensuring seamless cross-functional alignment and helping the sales team understand marketing priorities to drive maximum revenue impact.

Collaborate closely with BDR teams to ensure a frictionless lead flow and coordinated pre- and post-program follow-up strategies.

Maintain a seat at the table during QBRs to actively build field marketing programming in concert with all regional sales, channel, and BDR teams.

Analyze Salesforce, Looker reports and dashboards to understand your region’s named accounts, sales stages, and pipeline goals, using this data to collaboratively develop targeted strategies.

Plan and execute end-to-end demand generation programs (including leveraging webinars, emails, nurtures, content syndication, and paid media created by fellow marketers).

Analyze and report on the business impact of all programs, including pipeline contribution, ROI, and engagement metrics, continually monitoring conversion rates and optimizing campaigns at each stage.

Manage a diverse portfolio of live and virtual programs, including high-impact executive events, third-party sponsorships, hosted meetups, and regional forums.

Innovate and experiment with new event formats and community touchpoints that reflect Productboard’s brand and deliver measurable business outcomes.

Manage the marketing budget for your core programs.

Qualifications 6+ years of experience or equivalent competency across field marketing, event marketing, and demand generation.

Experience partnering directly with sales leadership and local sales teams to jointly pursue new pipeline, accelerate deals, and close business.

Experience leading all phases of event execution, from strategy and budgeting to post-program analysis.

Comfort with and experience in a highly data-driven marketing organization is a must.

Proficiency in ABM concepts and execution, with experience leveraging data and technology to create targeted campaigns.

Exceptional skills in analyzing program performance and translating metrics like pipeline, ROI, and MQLs into actionable insights.

Deep passion for delivering comprehensive enablement to GTM teams in order to optimize program spend and impact.

Proven ability to serve as a strategic business partner to sales leadership, influencing planning and resource allocation to achieve shared goals.

Demonstrated ability to drive cross-functional collaboration and influence stakeholders across Sales, Marketing, BDR, Customer Success to align priorities.

Hands-on experience with key marketing technologies, including event platforms (Goldcast / Bizaboo), ABM tools (6sense), and business intelligence software (Looker).

Excellent internal and external verbal and written communications skills.

Benefits You can look forward to the following benefits :

Competitive Compensation, Stock Options, Company 401k

A budget for your professional development and ongoing learning

4 weeks of paid vacation and paid sick days

1 Volunteer Day per year for you to help causes close to your heart

Mental Wellness Program to support your well-being and self-care

Company contribution to gym and wellness memberships

Team events, such as happy hours, off-sites, and retreats abroad

Company contribution and access to best-in-class health benefits

The expected base pay range for this position in the San Francisco area is $135,075 - $180,100. In addition to the base pay, this role is eligible for variable compensation, competitive equity awards, and benefits.

Productboard's pay ranges are determined by role, level, and location. Within the range, the successful candidate’s starting base pay will be determined based on factors including job-related skills, experience, qualifications, relevant education or training, and market conditions. These ranges may be modified in the future.

About Productboard Productboard is the customer-centric product management platform that helps organizations get the right products to market, faster. Over 4,000 companies, including One Medical, Salesforce, Cartier, Autodesk, and UiPath use Productboard to understand what customers need, prioritize what to build next, and rally everyone around their roadmap.

With offices in San Francisco, Brno, and Prague, Productboard is backed by leading investors like Tiger Global Management, Dragoneer Investment Group, Index Ventures, Kleiner Perkins, Sequoia Capital, Bessemer Venture Partners, and Credo Ventures.

In January 2022, we closed our $125M Series D round, which put us into the Unicorn category of companies, with a valuation of $1.7B.

Join at the golden startup age — established stability of a Unicorn with space for individual impact.

You’ll enjoy an exciting team atmosphere, building a whole new category of software.

You can help change the way that products are built all over the world.

We iterate quickly, and decisions are fast. You’ll have a voice in what we do and see the impact of your work.

We are backed by top Silicon Valley investors, giving us access to capital, networks, mentors, and new markets.

We are recognized as one of the hottest tech startups on the market today, named by Forbes magazine and Business Insider as one of the best startup employers to bet your career on.

About our culture Imagine working in a place where everything matters — most importantly, you. At Productboard, values aren’t just something we like to talk about, they’re something we live and breathe. We believe in creating a work environment where :

People feel empowered, supported, and included

Trust and transparency are built into the way we work

Creativity, curiosity, and continuous improvement are encouraged and nurtured every day

Forming our company values was a group effort, with every employee allowed to contribute. From profit-sharing initiatives, like stock options, to open calendars and communication, we don’t waste time on politics or ego. We champion openness by sharing our goals, successes, and failures.

Join colleagues who are passionate about what they do. Team members who are invested in their work environment, and the future of Productboard. Help shape our company, culture, and product!

We are an equal opportunity employer and champion equity. We aim to help people from all backgrounds, cultures, and groups realize their full potential at Productboard. We do not tolerate any discrimination or harassment based on gender identity, race, color, religion, age, sexual orientation, non-disqualifying physical or mental disability, national origin, veteran status, or any other bias covered by appropriate law. All aspects of employment, including hiring, training, promotion, and terminations, are based on merit, competence, performance, and business needs. We are committed to an inclusive hiring process and provide all candidates with equal opportunity to demonstrate their abilities. Togetherness is one of our core values, and our Diversity Council helps to ensure that we uphold the values of authenticity, humanity, and diversity to create an environment where every person matters. We are committed to leading by example to drive societal change.

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