Senior Field Marketing Manager

Senior Field Marketing Manager

Docusign is looking for a highly driven, data and results oriented Senior Field Marketing Manager to join our Growth Marketing team. This role will be responsible for developing, planning, implementing and executing an integrated demand program designed to drive engagement and pipeline through multiple channels. This role will work in tandem with the field sales organization to create high-impact programs that drive healthy pipeline coverage for the business, continually monitor the performance of these programs, and report on attainment to goals.

The ideal candidate has experience marketing Enterprise B2B SaaS software and a strong background in program development and execution that supports pipeline generation, expansion, acceleration and executive engagement. A primary function of this role is to drive and execute demand programs that ultimately result in pipeline generation.

This position is an individual contributor role reporting to Sr. Director, North America Marketing.

Responsibilities

• Develop a field marketing strategy aligned to meet and exceed sales targets
• Develop and execute comprehensive marketing initiatives in close collaboration with Marketing and Sales stakeholders to drive demand for Docusign
• Manage integrated marketing programs across various channels, including email, content, social media, webinars, and events (both regional and third-party industry events)
• Analyze campaign performance to identify optimization opportunities and continuously refine the marketing mix for maximum impact
• Manage budget and resources effectively to achieve business objectives
• Collaborate closely with the Sales organization to optimize account targeting, ensure efficient lead follow-up, and provide necessary enablement
• Collaborate closely with regional counterparts to ensure global alignment on programs driving the business forward
• Monitor program performance, communicate results, and adjust strategies as needed to address pipeline gaps and optimize outcomes

Job Designation

Hybrid : Employee divides their time between in-office and remote work. Access to an office location is required. (Frequency : Minimum 2 days per week; may vary by team but will be weekly in-office expectation)

Positions at Docusign are assigned a job designation of either In Office, Hybrid or Remote and are specific to the role / job. Preferred job designations are not guaranteed when changing positions within Docusign. Docusign reserves the right to change a position's job designation depending on business needs and as permitted by local law.

Basic

Preferred

Wage Transparency

Pay for this position is based on a number of factors including geographic location and may vary depending on job-related knowledge, skills, and experience.

Based on applicable legislation, the below details pay ranges in the following locations :

California : $126,900.00 - $197,800.00 base salary

Illinois, Colorado, Massachusetts and Minnesota : $120,800.00 - $166,100.00 base salary

Washington, Maryland, New Jersey and New York (including NYC metro area) : $120,800.00 - $174,525.00 base salary

This role is also eligible for the following :

Global benefits provide options for the following :

Life at Docusign

Docusign is committed to building trust and making the world more agreeable for our employees, customers and the communities in which we live and work. You can count on us to listen, be honest, and try our best to do what's right, every day. At Docusign, everything is equal.

We each have a responsibility to ensure every team member has an equal opportunity to succeed, to be heard, to exchange ideas openly, to build lasting relationships, and to do the work of their life. Best of all, you will be able to feel deep pride in the work you do, because your contribution helps us make the world better than we found it. And for that, you'll be loved by us, our customers, and the world in which we live.

Accommodation

Docusign is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need such an accommodation, or a religious accommodation, during the application process, please contact us at accommodations@docusign.com.

If you experience any issues, concerns, or technical difficulties during the application process please get in touch with our Talent organization at taops@docusign.com for assistance.

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States Not Eligible for Employment

This position is not eligible for employment in the following states : Alaska, Hawaii, Maine, Mississippi, North Dakota, South Dakota, Vermont, West Virginia and Wyoming.

EEO Statement

It's important to us that we build a talented team that is as diverse as our customers and where all employees feel a deep sense of belonging and thrive. We encourage great talent who bring a range of perspectives to apply for our open positions. Docusign is an Equal Opportunity Employer and makes hiring decisions based on experience, skill, aptitude and a can-do approach. We will not discriminate based on race, ethnicity, color, age, sex, religion, national origin, ancestry, pregnancy, sexual orientation, gender identity, gender expression, genetic information, physical or mental disability, registered domestic partner status, caregiver status, marital status, veteran or military status, or any other legally protected category.

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