Senior Manager, Advanced Analytics - Digital Marketing

Position Summary...

What you'll do...

Senior Manager, Digital Marketing Analytics

As the Senior Manager, Digital Marketing Analytics , you will provide business insights to drive measurable performance of Media channels : DPS (Display & Paid Social), Affiliates (Core, Content, Influencers), CRM (Email & Push), and other new and emerging channels.

You will provide a holistic view of cross-funnel performance, and will identify opportunities to efficiently drive incremental sales, profit and customer engagement metrics to meet short and long-term enterprise goals.

You will partner closely with Marketing Analytics' Data science, and Customer Data Science teams on measurement & optimization methods and on utilizing existing models and tools (MMM, MTA, Customer Segments) to develop relevant and timely insights which inform the optimal way to invest in each of the media channels keeping in mind the inter-relationship between various channels.

You will develop experiments and tests (in partnership with various experimentation teams) relevant for each media channel to help inform incrementality of the media channel using causal method.

Given the size and scale of the Marketing at Walmart investment this position will be highly visible and have an opportunity to make a significant impact across the entire organization.

A balance of analytical skills as well as strong organization and communication skills is key. Knowledge of marketing and media channels is absolutely critical for success in this role.

About Walmart Marketing :

Walmart Marketing is a dynamic, multidimensional organization dedicated to redefining how the world shops through impactful creative and fast-paced innovation - all grounded in customer insights and brand strategy.

We live out our company values each day while striving to exceed customer expectations and drive growth for the company.

Named Ad Age's Marketer of the Year in 2022, you'll join an internationally recognized team of thinkers, creators, and problem solvers passionate about helping people save money and live better.

Marketing Analytics team helps drive business strategy by synthesizing data and performance metrics into actionable insights across product categories, customer segments, marketing channels and sales channels.

The team sits within Customer Insights & Analytics (CIA) team, a customer-focused, action-biased, data-driven team chartered with driving business by understanding customer behavior using advanced analytics.

Marketing Analytics is a high-performance team that is scaling up to help accelerate Walmart's aggressive growth both for online eCommerce and offline brick & mortar Stores.

This is a high-impact and high-visibility role within the organization with expectations to deliver immediate results. The complexity of this role requires one to develop actionable insights from copious amounts of competitive, conversion, and behavioral data from proprietary and third-party data.

Our Marketing team has flexibility on location, for most of our openings, you can live within driving distance to one of our hubs : Bentonville, AR, Hoboken, NJ, or San Bruno, CA.

We're moving toward 3 days in the office per week, with flexibility.

You will make an impact by :

• Lead analysis and reporting on Media channel performance (Display, Paid Social, Affiliates, CRM, and other new and emerging channels) to evaluate and optimize marketing campaigns and strategies across both lower funnel performance media as well as upper funnel brand marketing.
• Build customer views to understand the impact of Marketing on customers across all stages of the buying lifecycle including New User Acquisition, Engagement / Retention, and Reactivation and the role of each media channel throughout the customer journey.
• Co-lead efforts to build credibility and adoption for advanced marketing measurement methods (MMM, MTA) as central decision support tools for Media Channel Marketing teams, and lead change management towards utilizing MMM / MTA vs.

Last Touch Attribution across all media channel teams

• Integrate disparate data sources and leverage state-of-the-art analytics best practices to deliver integrated actionable insights to partners and senior leadership.
• Partner with the Data Engineering team to define data architecture and in-house tool and data lake requirements
• Consult with senior leadership / business partners (e.g., SVP, VP, Sr. Directors / Directors) to understand overall goals / functional objectives, decipher key business challenges, identify tactics to anticipate and mitigate business challenges / issues and develop potential success criteria.
• Building & maintaining strong working relationships across departments or teams based on trust and mutual respect. Communicating with senior stakeholders to balance stakeholder and analytics perspectives.
• Communicating technical material with clear data visualization and compelling narrative to a range of audiences to provide insight into the factors impacting business performance.
• Leading and managing a team of onshore and offshore analysts, providing guidance and support, and ensuring that junior analysts have the resources they need to be successful.
• Focus efforts on items that have maximum impact to the business.

You'll sweep us off our feet if :

• You have strong working knowledge of Marketing Mix Models, Multi-Touch Attribution Models, Customer Segmentation and incrementality measurement approaches.
• You have an expertise in nuances of key digital media channels (email, push, affiliates, display, social etc.) towards driving returns with full funnel marketing investment and strategy
• You consider yourself a power user of Microsoft powerpoint adept at creating visually appealing and insightful slide decks to effectively communicate complex concepts and analytical findings
• You operate with customer centricity at the forefront
• You can collect, organize, analyze, and disseminate significant amounts of information with attention to detail and accuracy
• You can partner effectively with internal stakeholders, including data scientists and data engineers
• You are curious, proactive and comfortable working in unstructured environments
• You have a passion for working in a fast-paced agile environment

Minimum Qualifications :

• Bachelor's degree in Engineering, Business, Finance, Accounting, Statistics of related filed and 6 years' experience in data analytics or related field
• Expert at SQL and Excel - ability to manipulate large quantities of data to drive business decisions is a must.
• 4+ years of experience leading cross functional teams and influencing Product, Finance, Business Operations and Engineering.
• Strong organizational skills, a strong sense of ownership and accountability, and the ability to lead projects, communicate effectively, and be a self-starter.

Preferred Qualifications :

• 10+ years of experience in Marketing Analytics, Digital Analytics, or eCommerce Analytics with experience working with marketers to maximize marketing contribution to business performance goals.
• 6+ years of experience leading cross functional teams and influencing partner teams.
• MBA or Master's Degree in Mathematics, Statistics, Computer Science, Engineering or related field.
• Knowledge of machine learning and AI techniques to build and implement models that optimize marketing performance
• Knowledge of statistical concepts and Test / Control methodologies (A / B and multivariate testing)
• Working knowledge of Digital Marketing Channels (at least CPC Paid Search and Programmatic Display) and understanding of different marketing attribution methodologies (rule-based attribution, multi-touch attribution, Media Mix Models) and enterprise-level digital analytics platforms (e.

g. Adobe Analytics, Google Analytics, etc.)

• Analytics ninja who can come up with analytics framework to answer ambiguous strategic questions from business stakeholders to then deliver data drive insights that create aha moment driving business ahead.
• Regular recurring reporting, data pipelines creation / maintenance, dashboard creation / maintenance is not a focus of this role and done in collaboration with engineering teams.
• Seasoned manager with strong EQ, able to guide and motivate junior team-members to delivery exceptional work.
• We're moving toward 3 days in the office per week, with flexibility. The team is based across San Bruno, CA, Bentonville, AR, and Hoboken, NJ.

How you'll thrive at Walmart :

• Performance-based incentive awards
• 401k with company match
• Discounted employee stock purchase plan
• Paid parental leave,
• New surrogacy & adoption benefits
• Unlimited Flex Time Off
• Working alongside a diverse group of collaborative and innovative team members
• Opportunity for growth and development across several areas of the Fortune 1 organization
• And much more

Equal Opportunity Employer

Walmart, Inc. is an Equal Opportunity Employer - By Choice. We believe we are best equipped to help our associates, customers and the communities we serve live better when we really know them.

That means understanding, respecting and valuing diversity- unique styles, experiences, identities, ideas and opinions - while being inclusive of all people.

Who We Are

Join Walmart and your work could help over 275 million global customers live better every week. Yes, we are the Fortune #1 company.

But you'll quickly find we're a company who wants you to feel comfortable bringing your whole self to work. A career at Walmart is where the world's most complex challenges meet a kinder way of life.

Our mission spreads far beyond the walls of our stores. Join us and you'll discover why we are a world leader in diversity and inclusion, sustainability, and community involvement.

From day one, you'll be empowered and equipped to do the best work of your life. careers.walmart.com

At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet.

Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance.

Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting.

Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.

You will also receive PTO and / or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment.

It will meet or exceed the requirements of paid sick leave laws, where applicable.

For information about PTO, see https : / / one.walmart.com / notices .

Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities.

Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates.

Tuition, books, and fees are completely paid for by Walmart.

Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.

For information about benefits and eligibility, see One.Walmart .

HOBOKEN, New Jersey US-10279 / Hoboken, New Jersey US-10649 : The annual salary range for this position is $108,000.00-$216,000.00

San Bruno, California US-08848 : The annual salary range for this position is $117,000.00-$234,000.00

Bentonville, Arkansas US-10735 : The annual salary range for this position is $90,000.00-$180,000.00

Additional compensation includes annual or quarterly performance bonuses.

Additional compensation for certain positions may also include :

Stock

Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Bachelor's degree in Business, Finance, Accounting, Statistics, or related field and 4 years' experience in data analytics or related field OR 6 years'

experience in data analytics or related field.

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Certificate in business analytics, data mining, or statistical analysis, Statistical programming languages (for example, SAS, R)

Masters : Business Administration, Masters : Information Systems, Masters : Statistics

Primary Location...

850 Cherry Avenue, San Bruno, CA 94066-3031, United States of America