Head of Marketing Analytics : Acquisition, Lifecycle, and Segmentation, Boston, MA

Head Of Marketing Analytics : Acquisition, Lifecycle, And Segmentation

Santander is a global leader and innovator in the financial services industry. We believe that our employees are our greatest asset. Our focus is on fostering an enriching journey that empowers you to explore diverse career opportunities while nurturing your personal growth. We are committed to creating an environment where continuous learning and development are prioritized, enabling you to thrive both professionally and personally. Here, you will find ample opportunities to connect and collaborate with talented colleagues from around the world, sharing insights and driving innovation together. Join us at Santander, where you are supported by a culture of engagement and a commitment to your success. An exciting journey awaits, if you are interested in exploring the possibilities.

The Head Of Marketing Analytics builds and leads the analytics strategy that fuels our next phase of growth in digital financial services. This leader will own marketing measurement, acquisition analytics, lifecycle insights, and segmentation, driving data-informed decisions across the customer journey from first impression to long-term retention. As a key member of the analytics leadership team, you will partner closely with Marketing, Product, Deposits, Lending, and Digital Channel leaders to deliver actionable insights, optimize investment, and accelerate customer growth in a competitive, digitally native environment. This is a high-impact, early-growth stage role ideal for a builder who can design the roadmap, assemble the team, and operationalize marketing analytics into a repeatable, scalable capability. Engages deeply with C-level business leadership as a trusted and influential contributor to data-driven decision making, ensuring maximum impact of Data Science outputs.

Marketing Analytics Strategy & Leadership

• Develop and execute the end-to-end marketing analytics strategy across paid, owned, and earned channels.
• Build the analytics framework to measure marketing effectiveness, ROI, and customer impact across acquisition and lifecycle programs.
• Establish marketing data standards, taxonomy, and measurement protocols in partnership with the central analytics platform and data teams.
• Lead a team of analysts and data scientists focused on acquisition, lifecycle, and segmentation.

Acquisition Analytics

Lifecycle And Retention Analytics

Segmentation And Customer Insights

Measurement & Experimentation

What You Bring

It Would Be Nice For You To Have

What Else You Need To Know

Risk Culture

We embrace a strong risk culture and all of our professionals at all levels are expected to take a proactive and responsible approach toward risk management.

EEO Statement

At Santander, we value and respect differences in our workforce. We actively encourage everyone to apply. Santander is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, genetics, disability, age, veteran status or any other characteristic protected by law.

Working Conditions

Frequent minimal physical effort such as sitting, standing and walking is required for this role. Depending on location, occasional moving and lifting light equipment and / or furniture may be required.

Employer Rights

This job description does not list all of the job duties of the job. You may be asked by your supervisors or managers to perform other duties. You may be evaluated in part based upon your performance of the tasks listed in this job description. The employer has the right to revise this job description at any time. This job description is not a contract for employment and either you or the employer may terminate your employment at any time for any reason.

What To Do Next

If this sounds like a role you are interested in, then please apply. We are committed to providing an inclusive and accessible application process for all candidates. If you require any assistance or accommodation due to a disability or any other reason, please contact us at TAOps@santander.us to discuss your needs.